Expert to Know: Suzanne Haddon

What's the backstory behind starting or joining your agency?

As a creative problem-solver and passionate storyteller, Suzanne Haddon is dedicated to the art of brand revitalisation. With a deep understanding of what it takes to build a lasting connection, she excels at aligning brands with their core values to foster authentic and meaningful engagement.

Suzanne’s expertise lies in uncovering the true essence of a brand and translating it into impactful strategies that resonate with modern audiences. She believes that every brand has a unique story to tell, and her approach focuses on rediscovering that narrative to breathe new life into its identity. By harmonising vision with values, Suzanne helps businesses forge stronger, more genuine relationships, transforming how they connect with the world.

Any personal rituals or habits that contribute to your success?

At the end of the day, I always review our daily work schedule and update my list of things to do.

What core principles and values guide your agency?

Learn to create innovation, influence, change, and drive goals outside of self.

What's your approach to hiring and building a team?

Collaboration: happy, talented people who work together easily without conflict.

What types of clients or projects do you say no to?

Not many. Just projects that don't fit with our ethos

What marketing or industry trends do you think are overhyped?

Right now fonts are getting really busy and funky.

What do you predict for the industry in the next 5-10 years?

AI will try to take over but creative thinkers will win the war.

What advice would you give someone starting an agency today?

Get ready, tie your self in and work all hours. No, just take time for your self and remember to always have a good nights sleep.