Top TV & Radio Advertising Agencies in New York, New York

HelpGood

HelpGood helps purpose-driven organizations reach, engage and activate communities through strategy, creative work and integrated campaigns.

HelpGood is a full-service marketing and communications agency built for organizations working to make a social impact. We partner with nonprofits, foundations, public agencies and universities to help them reach, engage and activate the people who matter to their missions. Our services include research and strategy, brand positioning and messaging, creative campaigns, content, video, social media, websites, email, influencer engagement, public relations, paid media and analytics. We can shape the strategy, build the campaign and help run it across channels, giving clients one accountable team from planning through implementation and learning. Our team brings deep experience in public health, climate and clean energy, education, equity, fundraising and other complex issues. We turn complicated ideas into clear, compelling communications people can understand and act on. Audience insights, behavioral science and real-world performance data guide the work, with accessibility and cultural relevance built into the process. We understand the realities of mission-driven organizations: multiple stakeholders, limited resources, public accountability and the need to show meaningful results. Clients work directly with senior people who are practical, collaborative and comfortable moving between strategy and hands-on execution. HelpGood has supported organizations including American Jewish World Service, Acacia Center for Justice, the U.S. Forest Service, the Bureau of Land Management, the California Department of Public Health, Los Angeles County, New York University and Columbia University. Our assignments have included statewide public education and behavior-change campaigns, brand and messaging strategy, donor engagement, social media programs, websites, public relations, reports and award-winning creative. HelpGood is a certified B Corp and LGBTQ-owned agency with teams in Los Angeles and New York. We were named to the Inc. 5000 and ranked the #1 social impact agency on Adweek’s Fastest Growing Agencies list.

DAS Audience Development

Verified

Audience Development & Customer Intelligence Agency for Retail & Ecommerce Companies generating $10M–$100M in revenue.

Most brands treat their entire audience the same. Batch-and-blast campaigns. Identical flows for a first-time buyer and a fifth-time buyer. Segmentation that is under-segmented. Paid media eroding margins. DAS exists to fix that. We're a customer intelligence agency for brands in the $15M–$100M range. Every engagement starts with your data—purchase frequency, RFM segmentation, cohort-level LTV, and contribution margin analysis. We identify which customers are compounding value and which segments are eroding it. From there, we build the retention and acquisition architecture: lifecycle flows calibrated to actual buying behavior, campaign strategies segmented by customer value, acquisition strategies that find more of your best customers, while doing so with increased efficiency, and deploy frameworks your team owns long after we're gone. Clients include Koia, Leesa, GT's Living Foods, Create Wellness, and Hydrant. Average engagement lasts 4+ years. We take on 10-15 retainer clients per year—a deliberate constraint that keeps our team of senior operators embedded in your business, not spread across thirty accounts. If your business metrics have plateaued despite good execution, the problem probably isn't creative. It's who you're sending to and the systems that enable the marketing and advertising functions.