3X Growth in Qualified Leads for KenBay Through Demand Generation
KenBay, a manufacturer of waste compaction equipment, partnered with Boundify to generate more qualified business opportunities and accelerate customer acquisition. The company needed to reach the right decision-makers within industrial organizations while improving the quality of inbound leads.
Boundify developed a demand generation strategy that combined inbound marketing, SEO, paid media, conversion-focused landing pages, and marketing automation to increase qualified opportunities and support long-term business growth.
Challenge
KenBay faced difficulties reaching new prospects and converting them into business opportunities. Their sales team struggled to connect with decision-makers at target companies, limiting growth potential.
The company needed a scalable strategy that would increase visibility, attract qualified prospects, and build stronger relationships with potential customers while supporting sales over the following 12 months.
Solution
Boundify implemented a comprehensive inbound demand generation strategy focused on attracting, educating, and converting high-quality prospects.
The engagement included:
- Inbound marketing strategy
- SEO optimization
- Paid media campaigns
- Educational blog content
- Lead generation eBooks
- Landing page optimization
- Google Ads optimization
- CRM integration
- Marketing automation
- Lead qualification processes
Together, these initiatives created a predictable system for attracting qualified traffic and converting visitors into sales opportunities.
Results
The engagement delivered measurable business growth for KenBay:
- 300% increase in qualified leads
- 125% increase in business opportunities
- 50% growth in customer base
- Stronger organic website traffic
- Reduced customer acquisition costs
- Improved lead quality for the sales team
These improvements helped KenBay generate a more predictable pipeline while expanding its customer base.
Strategy
Boundify combined inbound marketing, SEO, paid media, content creation, and marketing automation into a single demand generation program designed to attract industrial buyers and generate qualified sales opportunities.
Content Marketing
Educational blog articles and downloadable eBooks were developed around the challenges faced by KenBay's ideal customers, helping attract qualified traffic while supporting lead nurturing and conversion.
Technologies & Tools
We are generating at least one new lead per day through HubSpot and our marketing strategies. Boundify is reliable, and I am confident the work is getting done.
Chris Meis, Vice President of Sales, KenBay
