CarePac
Packaging Company Adds Email Marketing to Its Bag of Tricks
As a California-based company that focuses exclusively on flexible barrier packaging, CarePac specializes in delivering the perfect bags to customers on time and on budget. Founder Paul Slaney’s emphasis on honesty, integrity, and transparency was the guiding principle in assembling a team of knowledgeable packaging experts that provide excellent customer service. Priding itself on an in-house sales team that personally answers the phone, CarePac offers customers in-depth consultations during normal business hours. Competitors that operate overseas simply can’t compete with this level of customer service, which is critical with something as important as packaging. Although CarePac had a loyal customer base, they were victims of their own success. The firm was so busy fulfilling existing orders that it didn’t have the bandwidth for email marketing. As a result, retailers that could greatly benefit from CarePac’s expertise and superior products weren’t aware of the company’s top-notch packaging. Enter Email Broadcast.
Challenge
Once we examined CarePac’s exceptional website, it became our mission to deliver their message to the right audience. Straightaway, we devised a series of actionable goals: 1. Capture additional leads 2. Close more sales. 3. Retain more clients. 4. Implement a long-term follow-up process.
Solution
How we did it... Capture additional leads by using a lead magnet to grow the email list, by adding value for new prospects while creating brand loyalty, and by improving the ROI from PPC and SEO investments. Close more sales through creating an automated sales series for multiple uses. Retain more clients with consistent messaging showing that CarePac is the right choice through case studies, testimonials, and email marketing. Implement a long-term follow-up process with automations for lead magnet signups and lost sales, as well as messages that are triggered when competitors raise prices.
Results
Once their Sales Series was launched, CarePac enjoyed an open rate of 37%. Better yet, their Welcome Series is being ripped open at rates of 48%. Willing to add email marketing to its bag of tricks, CarePac has not only increased sales but closed additional deals and retained more clients.
“I picked Email Broadcast because I have been back-burning email marketing for years. I am stretched too thin to handle this with my team, and managing an outside freelancer to do the work can often be as much work as just doing it yourself. So far, Email Broadcast has taken email marketing off my plate. I like that after onboarding, we only meet as necessary and they handle the details of making it happen.”
Paul Slaney, CarePac Founder
