Projects with Big Results

Challenge

TACoS sat at 14.7% against a long-term target of 8%, nearly double where it needed to be. Revenue was down 9.1% year-over-year heading into Q2. Approximately 45% of total sales were ad-attributed, creating dangerous dependency on paid traffic. Buy Box vulnerability was real, with a dip to 87% in July that suppressed revenue. The brand needed structural TACoS compression without losing topline growth.

Solution

Adverio executed a sequenced recovery where order mattered. First, waste removal: paused under-converting campaigns, negated non-performing keywords, and overhauled listing assets on underperforming products. Second, Subscribe and Save plus Brand Tailored Promotions to build repeat-purchase cohorts and shift revenue from ad-dependent one-time purchases to organic recurring revenue. Third, ad-to-organic rebalancing through improved listing quality to increase organic conversion rates and reduce the ad-attributed sales ratio. Fourth, seasonal campaign layering with SB Video and SD Video for fall and winter ASINs. Fifth, inventory and Buy Box protection through low-stock alerts, packaging adjustments, and AWD pilot.

Results

TACoS compressed from 14.7% to 10.4% in four months. ROAS improved from 3.1 to 3.8. Monthly sales climbed 18.8%. Ad dependency dropped from 45% to 36% of total sales. The brand absorbed a Buy Box disruption in July without losing its growth trajectory. Month-over-month improvement was consistent: every single month, TACoS compressed further and revenue grew.

Challenge

Cute.Camera was doing the hard part well: building a distinctive brand and attracting shoppers who loved the visual identity. But once those visitors reached the ecommerce site, the buying experience did not create enough confidence to convert. The core issue was risk. Buying a vintage camera online requires trust in the product condition, functionality, and return process. ConversionFlow’s research found that shoppers needed clearer information before they felt comfortable purchasing. The PDP also had a visibility problem. Only 25% of users scrolled far enough to see the Add to Cart button, and only 8% scrolled beyond it.

Solution

ConversionFlow rebuilt the buying experience around one principle: reduce uncertainty before asking for the sale. The team expanded product descriptions, clarified the “Average,” “Good,” and “Very Good” condition ratings, made quality and price differences easier to compare, and surfaced Cute.Camera’s 30-day hassle-free return policy more clearly throughout the purchase path. On the product detail page, ConversionFlow improved layout, added visual cues, made the Add to Cart button more prominent, and introduced short product taglines that better matched Cute.Camera’s playful brand voice.

Results

ConversionFlow’s work turned Cute.Camera’s product pages into a clearer, lower-risk buying experience for shoppers who were interested but hesitant. By improving product descriptions, condition-rating transparency, return-policy visibility, and PDP layout, Cute.Camera increased new-visitor revenue by 35.63% and new-visitor conversion rate by 24.07%. A related PDP optimization also increased add-to-cart rate by 15% and reduced bounce rate by 2.50%, showing that the improvements moved shoppers further into the purchase journey. The client also reported that ad spend dropped 50% and that one test increased revenue by 30%.

Challenge

Laura was running a growing Home & Kitchen brand on Amazon while managing every other part of the business herself. PPC always came last. Campaigns were neglected, spend was unstructured, and the brand was leaving money on the table with no clear path to fix it. She knew she needed outside help but had to find someone she could actually trust to take full ownership.

Solution

Adverio took complete ownership of PPC so Laura could stop thinking about it. We audited the existing campaign structure, rebuilt it around performance, and aligned spend across the full catalog. The goal wasn't just to run cleaner ads. It was to turn a consistently ignored channel into something that actually worked while the founder focused on growing the business.

Results

Sales increased after Adverio took over. Laura reported immediate relief knowing campaigns were no longer being neglected. With PPC handled, she reinvested her time into product development and business operations. What had been a source of frustration became a dependable revenue channel.

Challenge

Outpaced by competitors and unable to convert in local searches, Citron Hennessey struggled to engage potential clients. The practice needed to increase visibility in a competitive mental health services market and turn organic traffic into actual patient inquiries.

Solution

Through keyword research, Victorious identified page optimization opportunities to elevate Citron Hennessey's local profile and generate more patient traffic. With a focus on increasing non-branded keywords, Victorious grew the site's based-in monthly site traffic and established a sustainable, self-reliant growth trajectory. The approach addressed mental health support search patterns with quality content and meaningful client relationships. Victorious also restructured the site with optimized service pages and a refreshed Google Business Profile to capture local search traffic. The team redirected focus to boosting conversions by pairing existing content with low-competition keywords, resulting in a content strategy that drove patients from organic search directly to conversion paths.

Results

Citron Hennessey experienced dramatic growth in organic traffic through optimized content and an effective keyword strategy. The practice saw conversions from search triple, validating the shift from paid channels to a sustainable organic approach.

Challenge

The company underwent a strategic growth initiative, resulting in the rebranding and/or folding of certain banners into their structure, which included data migration and integration. The company grew substantially in just one year. With this level of growth, the organization was preoccupied with ensuring that their data-driven culture was sustainable.

Solution

Adastra developed an enterprise Data Lake platform that allows for more efficient data ingestion, integration, modelling and analytics by using Lucid Data Hub hosted in Azure Cloud.

Results

The client achieved the following results: Significant improvement in data acquisition speed using Lucid and GenAI. Processed terabytes of POS transaction data from the last several years. Billions of item transactions over many supermarkets. Substantial reduction in turn-around time for POS data onboarding. Increased development speed. Significant cost savings.

Challenge

Our client was using an on-premises infrastructure to house their critical data. They were struggling with high maintenance costs and inadequate support and were looking to explore more modern alternatives.

Solution

Adastra worked closely with our client’s technical application development and security teams to choose the best architecture for the solution, and implemented it together, deploying 100+ servers to AWS in less than 100 days.

Results

More scalable and reliable systems Access to AWS innovation and thought leadership The ability to enable data science (AI/ML) workloads The ability to enable the next steps for near-future modernization

Challenge

Sitka Seafood Market came to us with a complex, tiered subscription model requiring nuanced segmentation and messaging. Plus, the challenge of converting one-time buyers into subscription purchasers. Oh, and did we mention the full-scale rebrand that needed to be rolled out in just one month?

Solution

An important part of this was building a customized experience for each subscription tier. We segmented subscribers based on the type of subscription they had, then built different versions of every subscription email, making it easy to deliver tailored content about upcoming subscription box products (which were different for every tier) without having to roll out boatloads of standalone campaigns. For premium subscribers, we created early access emails for launches of new specialty seafood items to consistently demonstrate value and reinforce their VIP status.

Results

A 127% increase in placed orders. An 82% increase in click rates. A 135% increase in campaign revenue. A complete rebrand launched and implemented in just one month.

Challenge

When Oru Kayak contacted us, we knew they had a pretty special product on their hands. Born out of a Kickstarter campaign and an out-of-the-box design idea, the brand creates exceptional-quality origami kayaks that fold up to the size of a suitcase so you can fit them in your car, garage or even take them on a plane. Oru truly revolutionizes the way people experience kayaking trips.

Solution

In 2022, we were instrumental in designing and promoting Oru Kayak’s June 2022 Kickstarter campaign for their new super-portable kayak, the Lake. As the numbers came in for pledges, we knew gold had been struck and fists were being bumped. By the end of the campaign, Oru Kayak had reached 2,624 backers pledging $2,253,646 with the highest click rate of all their campaigns for the year - how’s that for an adventure!

Results

July 2022’s email revenue reached never-before-seen highs - let’s just say Austin Powers’ Mr Evil would be gushing Increased Q1 Revenue YoY by 256% Increased unique placed orders from email campaigns by 71% A 3% increase in average open rates 2x increase in average click rates By including SMS marketing in Oru’s program, we increased their subscribers by 156% overall Helped Oru Kayak’s Kickstarter campaign reach a whopping $2,253,646 through email marketing and design (so nice we’ll say it twice - that’s $2,253,646) Achieved a huge 103% increase in email campaign revenue compared to 2021 Generated over $600,000 in Lake and Lake+ launch sales Successful email deliveries increased by an astounding 290% to 18.6M (compared to our first year with Oru Kayak)

Challenge

Giant Tiger needed to move their large-scale Teradata warehouse environment, which included integration with a variety of 3rd party business applications, and sought an experienced partner to help perform the complex cloud migration.

Solution

Adastra partnered with Giant Tiger to replace their existing Teradata Enterprise Data Warehouse (EDW) with Google Cloud Platform’s BigQuery. We ensured zero downtime, robust security, and iterative testing throughout the migration process.

Results

3x more efficient resource utilization 60% faster data processing 30% lower storage costs 28% reduction in data latency 12% cost savings in data management Faster data access – The high-performance EDW model significantly reduces data latency Improved reliability – The new architecture eliminates issues in the store-to-EDW process Cost efficiency – Migrating to the cloud has resulted in cost savings through operational efficiency

Challenge

Launching a new multifamily property comes with distinct challenges: zero brand awareness, a competitive rental market, and the need to generate qualified leads efficiently on a limited launch budget. While broad exposure was essential, success depended on attracting renters most likely to tour and convert—not just driving clicks.

Solution

By the end of nine months, our integrated campaign established Eastampton Place Apartments as a recognized, competitive brand, driving strong engagement, efficient cost per lead, and supporting leasing goals for ongoing momentum – they continue advertising successfully today!

Results

Strategic Brand Development: We created a full brand kit, website, and landing page that showcased Eastampton Place’s lifestyle, amenities, and local advantages, designed to resonate with target renters and elevate the community’s appeal. Data-Driven Paid Advertising: We ran coordinated Google Search, Display, and Meta campaigns to reach renters online—targeting high-intent searchers, building broad awareness, retargeting visitors, and reaching relevant audiences at scale. Email Marketing: Developed a nurturing email automation that guided prospects from interest to tour scheduling, achieving a 42.31% average open rate and 3.4% average click rate.

Challenge

Revenue was declining materially with shrinking market share. Multiple previous agencies and consultants had failed to reverse the trajectory. Amazon CA was treated as a copy of US campaigns with no dedicated strategy. Target had zero paid media, zero reviews on the platform, and zero tentpole planning. No unified governance framework connected the three channels, so performance on one marketplace had no relationship to spend decisions on another.

Solution

Adverio installed omni-channel growth governance across all three marketplaces. Amazon US received a full ad architecture rebuild with proper segmentation and TACoS governance. Amazon CA got a dedicated Canadian strategy with localized targeting and separate budget governance. Target launched with full-funnel campaign architecture from day one: branded, PDP, seasonal, and category placements deployed simultaneously. 900+ reviews were syndicated into Target through compliant integrations. Tentpole playbooks were pre-built for every major event. Smart pricing architecture protected margins across promotional periods.

Results

Amazon US revenue grew 40%. Amazon CA revenue grew 480%. Target revenue grew 229% with TACoS compressed from 16.4% to 8.7% and ROAS climbing to nearly 4.0x. CDT captured 62% impression share and 50% click share in the graphic tees category on Target within 90 days. All three channels grew simultaneously, proving omni-channel activation compounds total revenue rather than redistributing it.

Challenge

When Isora GRC approached us, their product faced several challenges that impacted usability and overall user experience. The platform’s outdated design lacked intuitive navigation and user-centered workflows, creating friction for end-users. The client sought a modern redesign to improve the platform’s look and feel while addressing user pain points. Through our comprehensive audit, we identified deeper issues. Beyond aesthetic updates, the platform needed usability improvements to align with the client’s business goals and provide a seamless experience for non-technical users.

Solution

We joined as an extension of the client’s team, offering expertise in user-centred design and front-end development. Our contribution went beyond visual enhancements – we reimagined the product to deliver a seamless and intuitive user experience. By collaborating closely, we led the client through a comprehensive redesign, improving usability and empowering end-users to confidently navigate complex processes.

Results

The redesign of Isora GRC transformed the product into a modern, intuitive, and highly efficient tool tailored for the complexities of the Government, Risk, and Compliance (GRC) space. By addressing existing usability challenges, introducing a user-focused visual direction, and enhancing both existing and new features, we elevated the product’s value for its users and stakeholders. Key improvements included streamlined assessment management, an intuitive survey workflow with expanded functionality, and enhanced reporting capabilities that enabled seamless comparisons across units and vendors. The introduction of the assessment builder and collaborative commenting tools reinforced Isora GRC’s position as a leading solution for collaborative assessments. Additionally, the integration of a dynamic sidebar and a robust design system further optimized user workflows and reduced friction. This comprehensive redesign not only delivered a superior user experience but also achieved broader industry recognition, receiveing the UX Design Award nomination. The project stands as a testament to the power of strategic design in driving user satisfaction and business success.

Challenge

1. New Business in a Small Market The company was still building brand recognition in a relatively small geographic area. Because services were limited to a specific service radius, scaling the campaign without wasting budget required careful targeting. 2. High Cost Per Click (CPC) Septic-related keywords are highly competitive and often searched during emergencies. Some clicks were costing more than $20, making it important to control bidding and avoid unnecessary spending. 3. Limited Search Volume The service area covered approximately a 35-mile radius, which naturally limited the total number of searches available. Maximizing the value of every impression and click became essential for campaign success. 4. Low Initial Ad Visibility As a new advertiser, the campaign initially struggled to compete with established local businesses that already had an ad history and strong visibility in search results. 5. Budget Efficiency Pressure Because of the high CPC and limited market size, the campaign had very little room for trial and error. Every decision had to focus on generating qualified leads rather than simply increasing traffic. 6. Balancing Clicks and Conversions Generating a high number of clicks was not the primary goal. Instead, the focus was on attracting customers who were ready to book a service, ensuring that each click had a higher chance of converting.

Solution

1. Smart Budget and Bid Optimization Campaigns were restructured to prioritize high-performing keywords and locations. Bidding strategies were optimized to reduce high CPC costs while maintaining strong ad visibility. Budgets were allocated toward the services and regions producing the most conversions. 2. High-Intent Keyword Targeting The campaign focused on keywords that indicated immediate service needs, such as searches related to septic pumping, repairs, and inspections. Broad or low-converting keywords were removed to ensure that the budget was spent only on searches with strong purchase intent. Negative keywords were also added to prevent ads from appearing in irrelevant searches. 3. Precision Geo-Targeting The campaign targeted only the core service areas where the business actually operated. Location targeting was narrowed to ensure the advertising budget was not wasted on regions outside the service radius. 4. Call-Focused Ad Optimization Ads highlighted trust factors such as: Fast service availability Licensed professionals Reliable local expertise 5. Quality Score and Ad Performance Improvements Ad groups were structured around tightly grouped keywords to improve ad relevance. Landing pages were aligned with the keywords used in ads, helping increase Quality Score and improve ad ranking.

Results

Paid Traffic Increased: 18.95% Click Through Rate: 80.18% Conversion Growth: +270.97% The campaign successfully generated consistent service inquiries and improved overall return on advertising spend.

Challenge

The leadership team at Sunbird Organics was spending more time wrestling with Amazon than running their business. Results were inconsistent, the learning curve was steep, and the trial-and-error approach was draining bandwidth without producing reliable growth. They knew they needed outside expertise but wanted a partner they could genuinely trust, not just another vendor.

Solution

Adverio was selected after a competitive evaluation of six agencies and consultants. The decision came down to three things: deep Amazon PPC experience in the natural supplements category, a track record with verifiable results, and communication that was clear and direct from day one. Adverio took ownership of the advertising strategy, rebuilt the campaign structure, and replaced inconsistent execution with a system that produced repeatable results.

Results

Key performance metrics increased 10X within four months. The founders recovered significant bandwidth and redirected it toward new product launches and brand expansion. Inconsistent, time-consuming execution gave way to a reliable growth system. PPC went from a drag on the business to the engine behind it.

Challenge

With a strong U.K. customer base and products priced well above category norms — wallpaper at $300+ per roll — House of Hackney was ready to expand into the United States. They needed a digital agency with deep DTC roots, an understanding of the American luxury shopper, and the ability to translate European brand equity into U.S. revenue.

Solution

Tom Spinks, Head of Ecommerce, selected Hunter Digital to drive paid media strategy for House of Hackney's U.S. launch. Hunter deployed precision geo-targeting across New York, California, and Texas — representing 60% of U.S. traffic — across Google Search, Shopping, and Pinterest. Creative localization, leaning into the brand's Made in England heritage, drove a 140% lift in click-through rate.

Results

What began as a strong 90-day launch scaled into one of Hunter's highest-performing accounts, sustaining 20X ROAS across channels, a 4.95% conversion rate, and 717% year-over-year transaction growth. Data sourced across 3 time periods: Aug 2022 – Feb 2023.

Challenge

A 50% ACoS was the most visible problem, but the deeper issue was structural. Ad campaigns lacked agility around budgets, new ASINs were slow to scale, and the leadership team had no reliable system for launching products profitably. They needed a partner who could manage the day-to-day while they focused on where the business was going next.

Solution

Adverio took full ownership of PPC and marketplace management. ACoS was the first priority: campaigns were restructured with a profit-first approach, cutting spend waste while protecting and growing revenue. Alongside that, Adverio built a product launch framework that gave new ASINs a repeatable path to profitability. Budget management was handled daily, with spend aligned to performance guardrails rather than set-and-forget rules. Clear, proactive communication kept leadership informed without pulling them into execution.

Results

ACoS dropped from 50% to 35%, immediately improving margin. Sales doubled. New products continued to launch and scale successfully. Over 18 months into the engagement, the brand's Amazon operation runs without requiring founder involvement, freeing leadership to pursue international markets.

Challenge

Revenue had been sliding through the middle of the year, and by the time leadership set a recovery target, the bar was deliberately conservative: just get back to growth. Profitability was also weakening, which limited how aggressively the brand could reinvest. The pressure was to reverse a declining trend quickly without making the margin problem worse.

Solution

Adverio deployed a rapid recovery framework across Amazon and DSP simultaneously. The 12-SKU catalog was prioritized by impact, focusing optimization resources where they would move the needle fastest. Daily bid and budget adjustments kept efficiency tight as spend scaled. Profit-first controls ran throughout, so revenue growth was never chased at the expense of margin. The combination of DSP reach expansion and Amazon campaign optimization gave the brand both scale and discipline at the same time.

Results

Revenue rebounded 50% in four months, more than doubling the original +24% goal. Profit grew 32%, meaning margins improved as the brand scaled. Growth momentum was restored and positioned the brand for continued long-term scaling beyond the recovery window.

Challenge

The revenue decline was steep: nearly half of YoY sales gone heading into the year's most important quarter. The root cause wasn't the products. It was the strategy. The previous agency had been running the same narrow playbook, cycling spend through a few known winners while 95% of the catalog went untouched. New customer trends, seasonal demand, and tentpole events were all being ignored. The brand needed a complete reset before Q4 arrived.

Solution

Adverio deployed what we call the Cohort Commerce Engine. Rather than treating 3,000+ SKUs as one undifferentiated catalog, products were grouped into targeted cohorts by gender, season, and purchase occasion. Each cohort got its own campaigns aligned to real buyer intent, with separate strategies built around tentpole events like Mother's Day, graduation, and Black Friday. In parallel, Adverio deep-mined Amazon search data to surface hundreds of low-competition queries competitors weren't targeting. New product designs were fast-tracked to match emerging demand before anyone else spotted the opportunity.

Results

Daily revenue jumped 263% in four months. All 3,043 SKUs were activated and contributing to topline, not just the handful of prior favorites. Q4 peaks hit record levels, reversing YoY declines and outpacing even the most optimistic internal forecasts. New products and low-competition search terms created ongoing growth tailwinds well beyond the initial campaign window.

Challenge

The problem wasn't a crisis. It was structural drift. Capital was spread too evenly across 4,800+ SKUs with no prioritization logic tied to contribution margin. High-velocity products weren't being scaled aggressively enough. Low-yield SKUs were absorbing budget they shouldn't have. The Q2 trendline was already flattening, and without intervention, the next stop was an expensive plateau where more spend produces less return.

Solution

Adverio deployed a four-part system built for catalog-scale management. SKU governance was the foundation: high-velocity products scaled hard, mid-tier SKUs optimized for efficiency, low-yield SKUs deprioritized or cut entirely. Flat budget allocation was eliminated. Profit-first guardrails were enforced at every tier, meaning no budget expansion was approved until margin thresholds were met. Daily optimization loops compounded small gains into measurable results within weeks. Listing optimization ran in parallel to ensure conversion efficiency held as traffic increased, so spend scaling didn't outpace page performance.

Results

Revenue grew +51% in 2.5 months. Profit grew +42% in the same window. YoY growth returned to triple digits. All 4,800+ SKUs are now governed under a unified profit-first system. Growth regained velocity without margin erosion.

Challenge

IBM’s AI and Machine Learning programs experienced a significant drop in enrollments during the pandemic. Audience disengagement despite high-value content Emotional fatigue due to lockdowns and global uncertainty Traditional marketing approaches failed to resonate The real issue was not content quality, it was misalignment with human emotional state and cultural context.

Solution

TetraNoodle designed a system to reshape audience perception and behavior. 1. Data Understanding Analyzed enrollment data, campaign performance, and demographics Conducted interviews and behavioral research Captured real sentiment through qualitative and quantitative signals 2. Decision Intelligence Identified macro trends (lockdowns, BLM movement, emotional fatigue) Reframed strategy based on human needs, not product features 3. Behavioral Activation Created “The Human Code”, an immersive AI + art experience Integrated celebrity influence (Terence Lewis + global artists) Connected AI with creativity, culture, and emotion

Results

10x increase in course enrollments Delivered in just 6 weeks Significant increase in brand engagement among millennials High ROI on ~$250K investment

Challenge

Enterprise expansion at the Fortune 500 level comes with unique barriers. Google’s main obstacles were: 1) Enterprise Saturation & Inbox Fatigue Decision-makers in top-tier accounts are bombarded daily. Traditional outbound falls flat due to overcrowded inboxes, gatekeepers, and “vendor noise.” 2) Complex Buying Committees Enterprise tech rollouts rarely involve one stakeholder. Deals require alignment across CIO/CTO offices, IT leadership, security, procurement, and functional owners-making single-thread outreach ineffective. 3) Precision Targeting Needed Reaching the right accounts wasn’t enough. The outreach had to land with the right personas at the right time with messaging that demonstrated credibility from the very first touch.

Solution

A-Sales architected and executed a full-scale ABM (Account-Based Marketing) outbound system built specifically for Fortune 500 penetration-designed to multithread accounts, create trust fast, and drive conversion outcomes (not just activity). Core Strategy Cold Email + Cold Calling (Coordinated): High-quality sequences engineered to secure executive conversations, backed by confident voice outreach to break through noise. LinkedIn ABM Motion: Strategic profile positioning + persona outreach + credibility content to increase familiarity and response rates. Multi-Persona Orchestration: Each target account was treated like a mini-market, with separate messaging tracks for: Executive stakeholders IT leadership Security & compliance Product / transformation owners ICP & List Refinement with Google: A-Sales collaborated closely with Google to sharpen the ICP, prioritize high-intent segments, and build lists that matched enterprise buying realities. Execution Highlights A-Sales ran the campaign like an elite revenue operation-fast iteration, tight feedback loops, and constant optimization. Value-dense, executive-friendly email copy with clear relevance and direct CTAs Multi-touch sequences across email, calls, and LinkedIn designed to reinforce-not spam LinkedIn credibility engine (posts + outbound) tailored to enterprise decision-makers Real-time optimization: subject lines, hooks, proof points, sequencing, follow-up timing-refined continuously based on engagement signals Account-level coordination: ensuring every touchpoint felt intentional, personal, and aligned with the enterprise context

Results

20 meetings secured with Fortune 500 companies in the first month of outreach. ‍2 enterprise deals closed, both initiated end-to-end through this ABM campaign. ‍Stronger pipeline density and account penetration, creating lasting visibility for Google within strategic enterprise accounts.

Challenge

Fast revenue growth and rising ad costs were happening at the same time, which is a margin compression trap. TACoS at 16.8% on an accelerating revenue base means the dollar bleed widens every week. Buy Box gaps and stockouts were suppressing real conversion and creating false efficiency signals in the data. Prime Day was approaching, which had the potential to compound an already-inefficient base by 3 to 5x in a single week. And without a strong repeat-purchase base, every new dollar of revenue required buying a new customer, keeping TACoS structurally elevated.

Solution

Adverio installed governance before touching spend levels. Waste thresholds were reset immediately: underperforming search terms, targets, and product ads were pruned fast. Spend was constrained to segments that had already proven profitability. Buy Box gaps and inventory issues were escalated through account management so conversion constraints were removed before scaling resumed. Prime Day was handled with dayparting and real-time SOP resets rather than reactive budget increases. Subscribe & Save was expanded with coupon mechanics to build recurring revenue and reduce new-customer acquisition pressure. Only after the base was clean did Adverio layer in Sponsored Brands and Sponsored Display video to amplify proven winners.

Results

TACoS dropped from 16.8% to ~10% across four months. Sales grew +70% YoY. ACoS held below 30% throughout. Subscribe & Save reached approximately 20% of total sales, making the revenue base structurally stickier. Prime Day was absorbed without a margin spike. Every month showed TACoS compression alongside accelerating revenue growth.

Challenge

Revenue had stalled for four straight months despite a large, established catalog. Margins were static, limiting the brand's ability to reinvest and scale. Growth was concentrated on a single channel, leaving significant opportunity on Target, Walmart, Macy's, Kohl's, Wayfair, and DTC untouched. Leadership needed a partner who could unlock multi-channel growth without sacrificing the ROI guardrails that kept the business profitable.

Solution

Adverio deployed the Market Leadership Engine across Target.com. SKU-level prioritization focused spend on the highest-performing products while cutting budget from underperformers. Profit-first campaign controls ensured revenue and margin expansion moved in the same direction. Daily optimization loops compounded incremental gains into sustained month-over-month momentum. The Target expansion was part of a broader omnichannel buildou

Results

Revenue on Target grew +138% over 17 months. Profit grew +177% in the same window, outpacing topline growth. Daily run-rates more than doubled. The brand went from single-channel dependency to genuine omnichannel presence. The broader Amazon partnership, running since 2020, has produced more than 450% growth on that channel alone.

Challenge

Cornilleau had strong brand recognition across Europe but was trailing competitors in the U.S. market. The France-based team had no experience selling direct-to-consumer in America and needed a partner who understood U.S. e-commerce, search behavior, and how to translate European brand equity into online sales.

Solution

Hunter partnered with Cornilleau's e-commerce team to build a U.S. direct-to-consumer presence from the ground up. Starting with a full website overhaul to localize the experience for American shoppers, Hunter developed a paid search, organic SEO, and product feed strategy to drive new customer acquisition. The result was a high-performing U.S. e-commerce program where none had existed before.

Results

From 2020 to June 2022, Hunter drove 240% revenue growth, an 11x ROAS, and a 115% lift in conversion rate for Cornilleau's U.S. e-commerce operation.