Top Qualitative Research Firms in New York, New York

Starfish

Verified

The Brand Experience is the Brand

Starfish is a Branding and Creative Agency that builds brands with the soul to move people and the coherence to govern AI. Its expertise in Brand Experience is what enables it to lead in AI Brand Strategy. Since 2002 we have built brands on a single durable conviction: a brand is not what an organization says, it is the sum of every experience it creates and its customers encounter. The Brand Experience is the Brand. Headquartered in New York City, with offices in France and Florida, we build brands that hold together identically for people and for machines. Our proprietary approach is High Fidelity Branding™: the expression can change, the meaning cannot. Where AI enters our production it is human-led, because the judgment about what a brand should mean, and what it should refuse, stays with people. We work across four pillars: Branding, Experience, Marketing and Stewardship. Our AI Brand Readiness solution keeps a brand distinctive, coherent and accurately represented as AI systems interpret and recommend it. We have served over 1,000 companies, including PwC, Gallup, Dunkin', the Anti-Defamation League, Baxter International, Avis, Principal, Samsung, Hologic and CRISIL. Recognition: 12 Transform Awards North America wins in 2025, and six shortlistings in 2026.

RemCal Insights

RemCal Insights is a full-service higher value B2B and B2C market research agency, delivering you cost effective customer and category insights

RemCal Insights delivers market research through diverse methodologies, such as consumer interviews, expert interviews, online surveys, and digital diaries. These techniques enable clients to understand their target audiences, refine brand strategies, and evaluate concept designs. Committed to excellence and efficiency, RemCal Insights offers tailored research services, including brand development, consumer profiling, and iterative concept testing. The agency's expert team ensures timely and reliable insights, guiding clients through brand health assessments and strategic marketing consulting. 𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 ✔ The real “why” behind behavior We go deeper than preferences, understanding the motivations, hesitations, and triggers that drive decisions. ✔ Brand and category clarity We map how your audience truly sees your brand and its positioning, not how you hope they do. ✔ Growth potential, uncovered From white space to emerging needs, we identify where your brand can win next. ✔ Expert voices, on demand Whether it’s a dermatologist, founder, or retail buyer, we bring the people bringing the category to the table. ✔ Smarter quant inputs From survey design to sizing, we help quant studies start with better assumptions and sharper language. 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 “𝘄𝗵𝘆,” 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 “𝘄𝗵𝗮𝘁,” 𝘄𝗲’𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗼𝗽𝗹𝗲.