Top Qualitative Research Firms

Olivine Marketing

We’re a full-service B2B product marketing agency

Olivine Marketing was founded in 2016 to address the growing need for skilled product marketing at early- to mid-stage companies. We’ve since grown to support a range of clients, from pre-seed (and pre-launch) startups to public companies. We're process-driven and results-oriented, so we get sh*t done. Olivine is structured to take the best parts of working with an agency (e.g. executing the hell out of a complex project) with the best parts of working with an individual consultant (e.g. having an additional team member with specific expertise and dedicated project availability). Plus, we've all worked at tech companies, so we're particularly empathetic and attuned to the fast-paced, ever-changing nature of startups and growth-stage companies.

Akendi

Verified

Intentional Experiences

Home to deep UX/UI knowledge and a unique blend of personalities, our multi-disciplinary team bridges the gap between business, design, and technology. With specialists in systems engineering, behavioural sciences, data science, and visual design, and more, we bring powerful credentials to every project.

Key Lime Interactive

UX leaders since 2009. We leverage rigorous mixed methods research to build intuitive experiences for GenAI, XR, and the next wave of emerging tech.

Since 2009, Key Lime Interactive has been the trusted UX partner for the Fortune 1000. We de-risk innovation by blending rigorous mixed-methods research with deep expertise in emerging technologies, including GenAI, XR, and Voice. Our mission is to humanize complex technology, turning deep user insights into a competitive advantage. From legacy platforms to the next frontier of AI, we deliver the actionable data and design strategy your brand needs to lead the market and build lasting loyalty.

RemCal Insights

RemCal Insights is a full-service higher value B2B and B2C market research agency, delivering you cost effective customer and category insights

RemCal Insights delivers market research through diverse methodologies, such as consumer interviews, expert interviews, online surveys, and digital diaries. These techniques enable clients to understand their target audiences, refine brand strategies, and evaluate concept designs. Committed to excellence and efficiency, RemCal Insights offers tailored research services, including brand development, consumer profiling, and iterative concept testing. The agency's expert team ensures timely and reliable insights, guiding clients through brand health assessments and strategic marketing consulting. 𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 ✔ The real “why” behind behavior We go deeper than preferences, understanding the motivations, hesitations, and triggers that drive decisions. ✔ Brand and category clarity We map how your audience truly sees your brand and its positioning, not how you hope they do. ✔ Growth potential, uncovered From white space to emerging needs, we identify where your brand can win next. ✔ Expert voices, on demand Whether it’s a dermatologist, founder, or retail buyer, we bring the people bringing the category to the table. ✔ Smarter quant inputs From survey design to sizing, we help quant studies start with better assumptions and sharper language. 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 “𝘄𝗵𝘆,” 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 “𝘄𝗵𝗮𝘁,” 𝘄𝗲’𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗼𝗽𝗹𝗲.

M22

We turn strategy into measurable growth

M22 is an agency that integrates creativity, performance marketing, and IT development to drive real, measurable growth. We operate these capabilities both independently and in synergy. We develop campaigns focused on conversion KPIs, optimizing every stage of the funnel to maximize digital ROI. At the same time, we create high-impact creative concepts and content that strengthen brand positioning, aligned with our clients’ OKRs. On the technology side, we design custom platforms ranging from apps and virtual games to websites and e-commerce solutions, all aligned with user experience and conversion. We also bring experience as an Odoo Partner. We have achieved ROAS of up to 30,000% and have been recognized with 24 awards in effectiveness and creativity.

Circora

Verified

Digital product design and research for trusted products that matter.

We design products people depend on. Circora is a digital product design and research studio founded by veterans of Google, PayPal, Amazon Lab126, Intuit, and eBay. Teams bring us in at pivotal moments: launching new products, fixing experiences that aren’t working, navigating AI shifts, or reducing risk on critical product decisions. We only count it as success when the product makes a meaningful difference. Based in the San Francisco Bay Area and Portland. Tell us where the product is stuck.

Serengeti Bytes is a technology and communications company born in Tanzania and connected to the world. We help organizations transform, grow, and lead using the power of software, data, and storytelling. For nearly a decade, and a combined experience of over 30 years, we have worked with clients across sectors; governments, NGOs, startups, and global brands to build digital solutions that work, campaigns that move people, and content that inspires action. Our strength lies in how we connect insight, creativity, and execution. If you are ready to solve real problems, we are ready to work. Our vision is to become Africa’s most trusted innovation and communications partner by 2030. We are investing in AI, cloud services, mobility, content platforms, new social media platform for new social contract, and human-centered design while staying grounded in our mission to create meaningful change. Our Capabilities: FutureTech & Software Custom Software & App Development Cloud Services & Hosting AI-Powered Tools (Generative AI, Automation) Website Design & Maintenance Strategy & Advisory Digital Transformation Consulting Brand & Crisis Communication Strategy ESG & SDG Reporting Support Behavioural Research & Audience Profiling Go-To-Market Strategy Experiential Events Event Production & Execution Innovation & Tech Integration Brand Activation Data & Design Data Visualization & Dashboard Creation Interactive Infographics & Motion Graphics Annual Reports, Briefs, Policy Papers Creative Production Photography, Video & Audio Production Multicam Event Coverage Live Streaming & Post-Event Video Edits High-End Design & Printing Services Digital Engagement Full-Service Digital Marketing (SEO, Paid Ads, Analytics) Social Media Strategy & Management Content Creation: Copy, Blogs, Podcasts, Videos Influencer Marketing & Community Growth Viral Campaigns & Trend Activation Public Engagement Public & Media Relations Event Planning, Management, and Promotion Media Training & Strategic Positioning Capacity Building Corporate Training in PR, Branding, Digital Strategy NGO, Startup, and Government Advisory Specialized Services Multilingual Translations (EN, SW, FR, AR, CN) Monitoring, Evaluation & Learning (MEL) Impact Research & Documentation

Thinkso

Verified

Comprehensive Creative

Integrated strategy, editorial, and design that runs deep, works hard, and advances your business goals. Thinkso is a full-service creative agency specializing in the finance, legal, and technology sectors. We partner with sophisticated B2B and B2C professional services firms to turn their complex thinking into clear, compelling communications. What does Comprehensive Creative mean? - Meaningful solutions. The work we deliver is deep and substantive, rooted in your business and its goals, and designed to cut through noise and pull in your target audiences. - A thorough approach. We are attentive to every aspect of our engagement: Impeccable project management. Responsive service. Obsessive attention to detail. Your experience with us will feel like it's powered by a frictionless engine. - Full-service. Thinkso was designed so that mid-size businesses have a high-quality end-to-end solution for all their creative communication needs. But even if you engage us just for a single project, you reap the benefits of our broad, multi-disciplinary experience.

Mystique Brand Communications

Brand-first strategy that turns clarity into growth.

When customers understand why your business is the right choice, your marketing has a stronger foundation. Mystique Brand Communications helps established businesses clarify what makes them different—and turn that difference into branding, websites and marketing that attract the right customers. Founded in 1986, our Toronto branding and digital marketing agency gives you direct access to senior strategists and creatives. We work with business owners and leadership teams to sharpen their positioning, strengthen their credibility and make it easier for customers to choose them. Our brand-first approach connects your strategy, messaging, visual identity, website and marketing. Every piece works toward the same goal: helping you stand out, build trust and generate more opportunities with customers who value what you offer. Our services include brand strategy, naming, visual identity, website design and development, SEO, AI search optimization, content marketing, Google Ads and digital lead generation. We serve businesses across professional services, healthcare, manufacturing, transportation, construction and home services. **Boldly Grow—with a clearer position, a stronger brand and marketing built around your business goals.**

Sigma Analysis Group

A New Concept in Market Research

Sigma Analysis Group is a global market research company specializing in consumer insights, market intelligence, public opinion, and data analytics. With over 26 years of experience, we help brands, institutions, and organizations make data-driven decisions worldwide, serving clients across all countries and continents with actionable insights.

With semi-autonomous execution, the Lexicon engine generates reports based on dense research questions. These reports are well researched, include links to all sources, and evaluate different perspectives to avoid undue bias. Lexicon is built for end-to-end task completion and fits seamlessly with any workflow. Lexicon is BigQuery native, was built within Google Cloud Run, and is a certified Google Partner. Lexicon synthesizes thousands of scholarly websites, diagnoses differences between viewpoints, and audits business, economic, educational, and political factors hampering campaigns and initiatives. With high operational efficiency and enterprise-grade security, Lexicon offers structured derived data ingestion, breaking down scattered information to arrive at a consistent conclusion and empower you to make the most data-backed decision.

Heirloom is a brand strategy, identity, and naming agency. We help clients create intangible value by building and strengthening their brands—brands that are more likely to be noticed, remembered, understood, selected, and shared.