Articles

Get Cadence SEARCH’s perspective on local SEO, including what you can DIY and when you may need expert help.

Need your team to learn something fast? Here’s how you can train your team faster with proven learning methods

Traditional ads fight for attention. Branded micro-series and dramas give brands another option: create recurring stories, characters and short-form series audiences choose to follow. We explore the rise of branded microdramas, real brand examples and how to develop and produce your own series.

Learn the difference between AEO and GEO, how each improves visibility in AI-driven search, and why businesses should use both strategies.

Google's AI Mode and AI Overviews are reshaping how customers find local service businesses. See what changed in 2026 and how to stay visible.

A CEO’s honest perspective on vibe coding, AI adoption, and what business leaders should really understand before bringing AI into their teams. The article explains where AI can speed up work, where human expertise is still critical, and why true AI transformation starts with team maturity.

Wondering how much commercial video production costs in Los Angeles? Learn what different production budgets realistically support, from $15K projects to national advertising campaigns, and how to maximize your production investment.

Every successful company holds regular planning meetings. Attend one and you'll see the same thing. Not a single meeting goes by without analysis.

Most marketing leaders can defend every line in their budget except PR. Tara Coomans, founder of Avaans Media and author of The Invisible Asset, breaks down the one metric that turns turns the tables on PR ROI conversations in the C-suite.

The future of software developers in the Claude Code era is not unemployment, it is promotion. As AI agents take over the line-by-line typing, the developer moves up a level and becomes a technical project manager.

A 2026 guide to the video production process for brands, covering commercial production, paid social content, UGC, product videos, testimonials, and AI search visibility.

AI may not be reducing the work in marketing. It may be relocating where the real work happens. Has AI made things easier for your business, or just added more noise? A fresh perspective on what smart brands should watch next.