Explore Projects

Challenge

The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.

Solution

Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.

Results

9% increase in sales; 6% increase in brand awareness.

Challenge

The business was targeting significant growth but lacked a digital platform to support it. Product information was unclear, dealer engagement was limited, and the website wasn’t aligned with how the business actually sells.

Solution

We led a discovery process to align stakeholders, define customer types, and map commercial priorities. The resulting platform included a structured product catalogue, dealer-focused journeys, and content designed to support both education and sales.

Results

Legend Rubber now has a platform that supports its dealer network, improves product understanding, and aligns with its revenue goals. The website is positioned as a tool for growth, not just a marketing asset.

Challenge

Surf Life Saving Australia (SLSA) is central to Australia’s beach culture, but the volunteers behind the red and yellow are not always recognised in proportion to the role they play in keeping Australians and visitors safe. This is largely because most people don’t realise SLSA is a charity, despite being one of the largest volunteer movements in the world, with over 200,000 members. At the same time, SLSA was responding to a pressing public safety challenge: raising awareness of the red and yellow flags and their continued importance in light of changing coastal conditions, more people heading to the water each summer, and the ongoing trend of drowning deaths at unpatrolled beaches. The task was to create a platform that could do more than raise awareness — one that could recognise volunteers, drive national support, raise funds for equipment, training and education, encourage the public to consider joining the movement, and reinforce safer behaviour at the beach in support of SLSA’s vision of zero preventable deaths in Australian waters. Australians don’t need to be taught what red and yellow means — they already trust it. The opportunity was to turn those colours from a passive symbol of beach safety into an active symbol of the people, vigilance and lifesaving services behind them. If red and yellow could be elevated from recognition to active support, the campaign could transform a familiar safety cue into a national act of gratitude, participation, fundraising and drowning prevention — in a way that felt celebratory, inclusive, optimistic and iconically Australian.

Solution

The answer was Red & Yellow Day: a new national day, held on the first Wednesday of March, aligning with the release of the Summer Coastal Drowning Report. Built around one simple message — when you back the surf lifesavers, you can help save lives too. It transformed red and yellow from a symbol of safety into an active national show of support. We created the brand identity, creative platform, engagement strategy and launch assets to build the day from the ground up. A 90-second hero film, supported by 30” and 15” TVCs, demonstrated how schools, workplaces, surf life saving clubs and communities could participate by wearing red and yellow, flying the flags, fundraising, donating and signing up locally. The campaign was further elevated by a re-recording of Jess Glynne’s ‘I’ll Be There’ by Indigenous Australian artist Budjerah, supporting local talent while lyrically encouraging Australians to show up and get behind the cause. Crucially, the platform did more than celebrate volunteers. It also reinforced SLSA’s most important safety message: always swim between the red and yellow flags. The initiative highlighted the vital role of surf lifesavers in protecting beachgoers and promoting water safety, while encouraging people to contribute through volunteering, fundraising or spreading awareness. With national amplification and support from surf life saving clubs across every state and brand partners including DHL, Qantas, Westpac and others, Red & Yellow Day was built as a long-term participation platform — recognising volunteers, raising vital funds and helping turn the tide on coastal drowning.

Results

In its inaugural year, Red & Yellow Day achieved immediate national cut-through, delivering tangible impact across awareness, participation, fundraising and cultural visibility. The campaign generated 5 million in PR reach, 216 media hits and an ASR equivalent of $679,000, rapidly establishing Red & Yellow Day in the national conversation. Across social media, it delivered 911,356 impressions, while the campaign films drove 84,080 online views organically. Crucially, this attention converted into action, with 16,000 unique visits to the Red & Yellow Day website during launch, showing strong public intent to learn more, get involved and donate. Participation was both broad and visible. 131 surf clubs activated Red & Yellow Day nationally, while 700 Party Packs were distributed to help schools, workplaces and communities host their own events. The campaign also generated 323 social posts and pieces of user-generated content, demonstrating that Australians were not just aware of the day, but actively taking part and amplifying it through their own networks. That engagement translated into meaningful fundraising. In its first phase alone, Red & Yellow Day raised six figures in donations, alongside a further revenue from merchandise. Most importantly, Red & Yellow Day achieved public visibility at a truly national level. Twenty-seven landmarks across seven states and territories were illuminated or activated in red and yellow, including Sydney Town Hall, ICC Sydney, Sydney Fish Market, Story Bridge, SkyPoint Observation Deck, Adelaide Oval, Parliament House WA, Tasman Bridge and Darwin Civic Centre. This transformed the campaign from a communications launch into a shared national moment. One of the most powerful legacies was the new permanent red and yellow pedestrian crossing at Bondi, outside Bondi Surf Bathers Life Saving Club — the birthplace of Surf Life Saving. More than an activation, it created an enduring public symbol of the movement in one of the nation’s most iconic beach locations. Backed by 10 partner brands, including SLSA major national partners DHL, Isuzu Qantas, and Westpac, as well as Life Savers (Darrell Lea), Yo-Chi, Dixxon Flannel Co., Federal Government, state and local governments, Red & Yellow Day delivered far more than awareness in year one. It mobilised communities, generated meaningful fundraising, created visible national participation and established a scalable long-term platform to recognise surf lifesavers and help turn the tide on coastal drowning.

Challenge

To support Redrow’s ongoing commitment to transparent reporting and investor confidence, we’ve developed a structured, collaborative design approach that has delivered over 15 consecutive years of impactful, high-quality annual reports. Each annual report design is more than a regulatory requirement – it’s a brand storytelling opportunity. Our phased approach ensures that each edition reflects Redrow’s evolving business strategy, visual identity and corporate values.

Solution

In-Depth Planning & Creative Development We begin every annual report design project by working closely with Redrow’s internal communications team to understand the year’s priorities, performance highlights and visual direction. We interpret this into a compelling creative concept that brings the report to life both in print and online. Key Tactics: Content planning workshops to define structure, hierarchy and page flow Custom design templates built in alignment with Redrow’s corporate brand guidelines Clear data visualisation for financials, KPIs and sustainability reporting Imagery sourcing & art direction to enhance visual engagement Consistent stakeholder review cycles to ensure accuracy and compliance

Results

“We have worked with Staunton Rook since 1998, I can confidently recommend them for their exceptionally high levels of service, unending focus and attention to detail and their 24/7 attitude, with work turned around quickly and efficiently. Their technical knowledge and quality control is unsurpassed and combined with their pro-active attitude they are a real pleasure to deal with.” WENDY MARTIN – MARKETING DIRECTOR Redrow PLC

Challenge

Off-the-shelf tools couldn’t accommodate PennyBatch’s product complexity or pricing structures. Manual workarounds were slowing the team down and limiting growth. The website wasn’t supporting the business, it was holding it back.

Solution

We developed a bespoke configurator, dynamic pricing engine, and a flexible basket system that supports discounts, vouchers, and bulk pricing. Alongside this, we created an intuitive back-office system to manage products and orders efficiently.

Results

The website is now central to PennyBatch’s operations. It reduces manual workload, improves customer experience, and enables the business to scale without adding unnecessary overhead.

Challenge

Humony faced the challenge of standing out in a highly competitive market dominated by NetSuite while increasing visibility among the right audience. Despite offering a high-value service, their website lacked SEO optimisation, resulting in low search rankings and minimal traffic. They needed to identify and target the right keywords to attract serious decision-makers and generate quality leads, rather than simply increasing overall traffic.

Solution

We implemented a data-driven SEO strategy to build a strong foundation and drive targeted traffic. We began with a comprehensive website audit, resolving technical issues and setting up tracking tools to capture real-time performance data. Using advanced keyword research, we identified and prioritised high-value search terms aligned with user intent. We then rewrote and optimised the entire website, including core pages and blog content, ensuring alignment with targeted keywords. Existing content was refreshed, and new keyword-focused blogs were created to build authority and capture early ranking opportunities. To maximise reach, we integrated content with LinkedIn, repurposing and promoting posts to support Humony’s sales efforts. This ongoing, iterative approach—guided by performance data—enabled us to continuously refine the strategy, improve rankings, and generate high-quality organic leads.

Results

The strategy delivered fast, measurable improvements in both visibility and lead generation. Within the first three months, Humony’s search impressions nearly doubled, increasing from 59,000 to 94,000, while monthly website clicks rose significantly from 63 to over 400. Most importantly, the campaign generated Humony’s first-ever organic enquiry, which converted into a major global client contract. This demonstrated the value of targeting high-intent traffic in a niche market, where quality leads matter far more than volume. Overall, the project transformed Humony’s online presence, delivering sustained growth in rankings, traffic, and high-value leads—proving that a focused SEO strategy can achieve meaningful ROI even in highly competitive spaces.

Challenge

The project had already begun with another developer but had run into serious issues. The platform relied heavily on bespoke functionality that exceeded the capabilities of the existing build. Performance, stability, and delivery confidence were all at risk.

Solution

We audited the existing codebase, retained what was viable, and rebuilt critical components of the configurator and ordering system. The focus was on creating a reliable foundation that could handle complex product logic without breaking under pressure.

Results

ARC Forever successfully launched a product that had previously been at risk. The platform now supports their business model rather than limiting it, giving them confidence to grow and promote the product.

Challenge

True Digital needed to predict the spread of COVID-19 using location data from 30+ million customers, but their existing GCP and MemCache architecture took over 15 hours to process the data — far too slow to provide timely insights for government health policy. The sheer volume of data (5 trillion data points) posed a major technical challenge in terms of speed, accuracy, and reliability.

Solution

Vodworks data engineers and solution architects redesigned and re-implemented the entire data architecture. They replaced the GCP and MemCache setup with a new stack using BigQuery, Google Cloud Storage (GCS), and Kafka, enabling massively parallel processing of the location data. The new architecture reduced processing time from over 15 hours to under 10 minutes while maintaining accuracy and reliability across 5 trillion data points.

Results

Location data processing time reduced from 15+ hours to under 10 minutes. Infrastructure costs reduced by 50%. 5 trillion data points successfully optimised. Hiring process optimised to 2 weeks. The project directly improved the quality of COVID-19 policies and interventions for the Thai government.

Challenge

Appfabriqa Creative had a concept for a language learning app but needed to go from idea to App Store launch quickly and with a limited budget. The platform required real-time video and text chat, a scalable cloud backend, and secure payment integration — all built from scratch with no prior product to build upon.

Solution

Vodworks first developed a Proof of Concept (POC) to validate core functionality and UX. They then built the iOS app with real-time video and text chat capabilities, a scalable cloud backend using AWS Lambda for serverless processing, and Stripe integration for secure payment processing. The team maintained a focused scope to ensure timely delivery from concept to App Store.

Results

Eloqi successfully launched on the iOS App Store in June 2016 — in under one year from concept. The app delivered real-time language coaching sessions with smooth video/text experience. Secure and user-friendly Stripe payment processing was integrated. Early institutional adoption included a partnership with a major Canadian university, validating Eloqi's market fit.

Challenge

XroadMedia needed ongoing engineering capacity to continuously evolve their three core products — Piloto (content targeting admin tool), Muestro (demo environment), and NCanto (cloud-based personalisation platform). Their internal backend team and CTO needed reliable frontend and QA partners who understood their systems deeply, without a long onboarding or coordination overhead.

Solution

Vodworks provides continuous frontend development (feature enhancements and new functionality across Piloto, Muestro, and NCanto), manual and automated QA testing to ensure product reliability, and infrastructure monitoring and support to maintain optimal performance, scalability, and stability. The team coordinates closely with XroadMedia's internal backend team and CTO on an ongoing basis.

Results

8+ year ongoing partnership, strengthening XroadMedia's market position. Enhanced user experience across Piloto, Muestro, and NCanto, boosting client satisfaction and retention. XroadMedia's NCanto cloud content discovery solution was integrated into Nagra's OpenTV Video Platform. XroadMedia continues to serve 50+ global media clients.

Challenge

CustomerConnect needed a cloud platform capable of powering rewards, surveys, vouchers, and multi-channel campaigns across digital and in-store touchpoints. They required a single accountable partner to cover backend services, POS/eCommerce integrations, mobile app, and web portal — all within strict budget and timeline constraints, without scope drift.

Solution

Vodworks built a scalable cloud architecture using .NET backend services and SQL Server, with Hangfire for background processing. They developed an Angular 7 admin portal for campaign and rewards management, a native Android app (Java) with BLE/Clover proximity triggers, POS and eCommerce integrations, and multi-channel SMS/email/social campaign channels. CI/CD pipelines, automated QA, and full technical documentation were also delivered.

Results

On-time rollout of core modules (rewards, surveys, vouchers, campaigns) with POS/eCommerce connectivity. BLE-enabled in-store experiences through Clover connected to loyalty and promotions logic. Administration portal simplifying campaign creation and customer onboarding. Full project handover with architecture diagrams, API specs, runbooks, environment configs, and QA artifacts.

Challenge

During COVID-19, traditional street-based field research was heavily restricted, making it impossible for large research firms to reach survey participants in the usual way. True Analytics needed a fast, scalable alternative — a market research platform built on top of their telco customer profiles — but had no available engineers to build it. They needed the platform built quickly with no long onboarding period.

Solution

Vodworks provided two dedicated backend engineers who took full ownership of the QPulse platform development. They connected the customer profiling database with the SMS platform for targeted survey delivery, implemented True Points reward logic to incentivise participation, and built integrations between True Analytics and external research systems. The backend orchestration covered survey campaigns, completion tracking, participant flows, secure data handling, and controlled export of results to research partners.

Results

Built and launched a functioning QPulse pilot in 8 weeks. Enabled major research firms to continue research without traditional fieldwork during COVID-19. Helped True Analytics open a new revenue channel by monetising telco data for market research. End-to-end flows were in place and live pilots were deployed with major research firms.

Challenge

Reel One Entertainment identified a gap in the streaming market for audiences unfamiliar with digital platforms. They needed a streaming service with minimal navigation steps and a clean interface that would work across mobile, web, and TV — without the complexity typical of mainstream VOD platforms. They also required real-time analytics to understand viewer behaviour.

Solution

Vodworks designed wireframes and prototypes focused on accessibility and simplicity, with large clear navigation and minimal steps for content playback. The frontend was built using HTML5 and AngularJS, with a Java backend for scale and stability. VidScape Multiscreen was deployed to sync experience across mobile, tablet, desktop, and smart TV. VidScape Analytics was integrated for real-time user behaviour insights, and VidScape Service Management handled content ingestion, transcoding, and distribution.

Results

Fully functional global streaming platform delivered within scope and timeline. Interface dramatically improved user experience for non-tech-savvy audiences. Reel One gained real-time insights into viewer behaviour through VidScape Analytics. The platform enabled Reel One to compete in the VOD market. Client reported extremely high satisfaction with the result.

Challenge

A prior development team left a broken handover. Bug fixes were taking excessively long to implement, new features were consistently overdue, and the product was losing competitive ground. Cashless Schools needed an experienced team to take over quickly, diagnose the codebase, and restore reliable delivery without disrupting the existing product.

Solution

Vodworks assembled a blended team of Backend Engineers, Frontend Engineers, QA Engineers, and a Project Manager, and began active work within 3 weeks. The team conducted an architecture and codebase analysis to map bottlenecks and risks, delivered high-impact bug fixes across the .NET, HTML, and JavaScript stack, shipped long-overdue features within the first month, and restored release management and QA processes for predictable deployments. The roadmap was also aligned to the client's commercial priorities and upsell opportunities.

Results

Team mobilised and active within 3 weeks. Long-overdue features shipped within the first month. Revenue impact achieved through upsells to the existing client base. Customers immediately recognised the improvement and expanded their use of the platform. Cashless Schools quickly regained a competitive position in the marketplace.

Challenge

Element Human needed to rapidly build a working FER MVP on a tight timeline without extensive internal hiring or delays. The MVP needed to capture real-time emotional responses, process data immediately for ML model training, and be optimised for mobile performance — all while maintaining high detection accuracy across diverse datasets.

Solution

Vodworks assembled a dedicated team of developers and AI specialists with FER expertise. They optimised emotion detection accuracy and mobile performance, integrated BBC-provided ground data to improve model training across diverse datasets, and built real-time data processing capabilities to generate actionable insights. The MVP captured real-time emotional responses across six emotions (happiness, sadness, surprise, fear, disgust, and anger) to serve as the foundation for the Engage Platform.

Results

MVP delivered in 12 weeks, enabling rapid testing and iteration. The MVP validated FER real-time capabilities and demonstrated its potential to enterprise clients. The success directly led to Element Human's full Engage Platform, now used across media, advertising, gaming, and UX testing industries. Element Human was able to move forward with confidence without extensive internal hiring.