
Expert to Know: Andrew Lin
What’s your backstory — how did you end up starting (or joining) an agency? 4HK was born from a shared vision among four like-minded individuals. After spending several years in the industry...
Insights, publications, and best practices from the 50Pros team and top agencies

What’s your backstory — how did you end up starting (or joining) an agency? 4HK was born from a shared vision among four like-minded individuals. After spending several years in the industry...

What’s your backstory — how did you end up starting (or joining) an agency? I didn’t set out to start an agency because I thought it would be trendy. I started because I saw a massive gap between...

What’s your backstory — how did you end up starting (or joining) an agency? After years of working in the corporate world—navigating red tape and politics—I hit a wall. In 2018, I walked away and...

When do you feel most energized at work? In the morning, after setting priorities for the day, halfway through my first cup of coffee, and listening to my 2000s emo playlist. What’s a personal...

What’s your backstory — how did you end up starting (or joining) an agency? When I left Corporate PR in the late 1980s, I became an independent PR agent and was quite successful with a nest of 6-8...

What’s your backstory — how did you end up starting (or joining) an agency? We started as the marketing department of one of Canada's largest information publishers. After we grew their online...

What’s your backstory — how did you end up starting (or joining) an agency? I started as a fine artist—drawing, painting, sculpting. Then Photoshop showed up. So did the digital camera. I fell...

What’s your backstory — how did you end up starting (or joining) an agency? I joined the Model B Board first, then, 18 months later, in January of 2023, I became President. I've spent most of my 30+...

What’s your backstory — how did you end up starting (or joining) an agency? I wanted to change the narrative of data agencies, from seeing them as cost functions to centers of driving revenue and...

What’s your backstory — how did you end up starting (or joining) an agency? Before founding Synergo Group, I was building a product of my own and ran into a lot of common issues — unclear scope, poor...

What’s your backstory — how did you end up starting (or joining) an agency? I started my career at an agency, where I learned the value of working with diverse clients and industries. I then went...

What’s your backstory — how did you end up starting (or joining) an agency? I’m the Co-Founder of JMR Digital Marketing Agency, and I’ve been working in the digital marketing industry for over 15...