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Expert to Know: Aroon Surani
What’s your backstory — how did you end up starting (or joining) an agency? In 2014, I began my journey in the digital space with Aroon Melane, a fashion and beauty blog that quickly expanded onto...
Insights, publications, and best practices from the 50Pros team and top agencies
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What’s your backstory — how did you end up starting (or joining) an agency? In 2014, I began my journey in the digital space with Aroon Melane, a fashion and beauty blog that quickly expanded onto...

What’s your backstory — how did you end up starting (or joining) an agency? I was always interested in computers and media as a kid, so I decided that I wanted to study a media related degree at...

What’s your backstory — how did you end up starting (or joining) an agency? I didn’t set out to start an agency because I thought it would be trendy. I started because I saw a massive gap between...

What’s your backstory — how did you end up starting (or joining) an agency? After years of working in the corporate world—navigating red tape and politics—I hit a wall. In 2018, I walked away and...

What’s your backstory — how did you end up starting (or joining) an agency? When I left Corporate PR in the late 1980s, I became an independent PR agent and was quite successful with a nest of 6-8...

What’s your backstory — how did you end up starting (or joining) an agency? I started as a fine artist—drawing, painting, sculpting. Then Photoshop showed up. So did the digital camera. I fell...

What’s your backstory — how did you end up starting (or joining) an agency? I joined the Model B Board first, then, 18 months later, in January of 2023, I became President. I've spent most of my 30+...

What’s your backstory — how did you end up starting (or joining) an agency? Before founding Synergo Group, I was building a product of my own and ran into a lot of common issues — unclear scope, poor...

What’s your backstory — how did you end up starting (or joining) an agency? I started my career at an agency, where I learned the value of working with diverse clients and industries. I then went...

What’s your backstory — how did you end up starting (or joining) an agency? Back in 2010, I quit my job because I was convinced I could do things better on my own. I’d always been one of the top...

What’s your backstory — how did you end up starting (or joining) an agency? I continued to be frustrated at not being able to satisfy my clients' needs as a commercial banker, so I resigned & started...

What’s your backstory — how did you end up starting (or joining) an agency? I went to college and got my degree in Mass Communication or Broadcasting. I worked in Journalism, Television and Radio. I...