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Koia needed a nation-wide launch system. So we built one that hit Amazon, Costco, and 1.5M TikTok views a week.
Digital Marketing

Koia needed a nation-wide launch system. So we built one that hit Amazon, Costco, and 1.5M TikTok views a week.

Client: Koia

DAS partnered with Koia to drive brand awareness and expand retail presence across Amazon and Costco—orchestrating paid search, TikTok, email/SMS, and creative into a multi-channel system that grew search volume 45%, generated 1.5M+ weekly TikTok video views, and supported multiple product launches including Koia Kids and multiple seasonal flavors over a multi-year partnership with DAS.

Digital Marketing
DAS Audience DevelopmentVerified
1.3 Billion Downloads and #1 Position Worldwide
Public Relations

1.3 Billion Downloads and #1 Position Worldwide

Client: Eyeo GmbH (Adblock Plus)

Impact for CEOs: This case illustrates how emotionally resonant positioning and earned media can create exponential growth—even with zero ad spend. By turning a product into a cultural movement, Rocket Science grew Adblock Plus into the world’s #1 most downloaded browser extension of all time and an enduring brand. Challenge: Germany-based Adblock Plus engaged Rocket Science to launch their free browser extension in the U.S. market. With no paid media budget and a product that could not rely on traditional advertising, we needed to create massive awareness and adoption at near-zero customer acquisition cost, while also reframing the brand’s relevance in a rapidly evolving ad-tech landscape. Growth Strategy: Rocket Science repositioned Adblock Plus from a utility tool into a protest movement that tapped into a powerful emotional—that consumers were angry about intrusive ads and digital surveillance—and we gave that frustration a unifying voice. To create a place to vent their annoyance, we drafted a “Privacy Manifesto,” modeled in the style of the Bill of Rights, and convened a consortium of influential supporters — including major ad agencies, digital rights groups, and policy advocates — to legitimize and amplify the cause. Execution: - Developed the Privacy Manifesto and protest activation as a global platform for privacy advocacy. - Created viral assets and provocative hashtags (e.g., #BlockYou) to spur online engagement. - Built a high-impact landing page and shareable media hub to fuel organic reach. - Activated a coordinated global earned media and social amplification strategy.

Public Relations
ROCKET SCIENCEVerified