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Integrated Communications Campaign for Healthcare Corporate Venture Program. Healthworx, the innovation arm of CareFirst BlueCross BlueShield, approached us to do a full rebrand for its accelerator...
HeadStart
43 Samples Dispatched
121 PRESS
As part of the agency’s global objective, Pierpont partnered with BP to develop a 5+ year integrated reputation management and employer branding campaign that utilized proactive media activity, content generation, webcast series, thought leadership surveys, STEM competitions, event activation at the Offshore Technology Conference and speaking engagements.
Pierpont Communications
1B+ Earned media impressions, first eight months
Avaans MediaVerified
7900%+ gain Indexed thought leadership content engagement
PRA Public RelationsVerified
UltraSense Systems is changing the touch user experience with the world’s first ultrasound sensor that brings any surface to life in smartphones, home appliances, cars, IoT and medical devices. UltraSense engaged Tanis Communications in 2019 to increase awareness with mobile OEMs and automotive suppliers as they were coming out of stealth mode and ready to launch a new product and round of funding.
Tanis CommunicationsVerified
Flex Logix is a provider for reconfigurable RTL in chip and system designs using embedded FPGA IP cores and software. Its technology platform delivers significant customer benefits by dramatically reducing design and manufacturing risks, accelerating technology roadmaps, and bringing greater flexibility to customers’ hardware.
Tanis CommunicationsVerified
200% of goal obtained Program Performance Goal
PRA Public RelationsVerified
EXECUTIVE SUMMARY Client: Universal Orlando Resort Agency: Agência Comunicado Engagement Period: 2014 to 2020 Services Provided: Public Relations, Media Relations, Creator Content. Market: Brazil
Agência Comunicado
Our goal was to break through the noise and revitalize V&V Supremo’s Chihuahua® Cheese by reinforcing its authenticity, versatility, and deep-rooted heritage. Reintroducing a well-established product in a competitive market comes with challenges—especially in the crowded dairy category. To give Chihuahua® Cheese a powerful platform, 3rd Coast created and launched a brand-new national holiday: “National Quesadilla Day” (September 25th), officially recognized by the National Day Calendar. This celebration not only honored the quesadilla’s cultural significance and versatility but also provided a strategic opportunity to showcase V&V Supremo as the premier brand for authentic Mexican cheese. - Food Truck Tour – To generate buzz around the inaugural National Quesadilla Day, we launched a branded food truck tour in Chicago, offering free Chihuahua® quesadilla samples to consumers and media. The truck also hosted contests, media appearances, and interactive experiences to deepen audience engagement. - Influencer & Media Partnerships – We tapped into local culinary influencers and food media, encouraging them to create and share quesadilla recipes featuring Chihuahua® Cheese. These collaborations amplified brand awareness and drove direct product interest. - Authenticity-Driven Storytelling – The holiday provided the perfect hook to highlight V&V Supremo’s rich heritage and family-owned legacy. By weaving this narrative into media placements, we strengthened emotional connections with consumers
3rd Coast PRVerified
Professional Services Firm Deals With CEO Transition. A professional services firm faced a leadership crisis following the dismissal of its CEO due to personal conduct that was in breach of his emp...
Montieth & CompanyVerified
Led strategic launch of Peugeot 308 addressing brand perception issues. Delivered exclusive pre-launch interviews, reconceptualised internal training materials, crafted weekly newsletters, media training for staff. Executed overnight test drive experience at Tanjong Jara for 42 media, formal launch at Zebra Square with French Ambassador, private press conference. Ongoing initiatives included exclusive interviews, product placement lobbying.
Orchan Consulting | Asia
Nelson-Jameson was founded more than 76 years ago and operates as a successful family-owned business. Its past growth as a dairy distributor stemmed from industry word of mouth and long-term client relationships. The company relied exclusively on traditional and event marketing, yielding nominal recognition beyond its regional locations and headquarters in Marshfield, Wisconsin. When a new president arrived, accelerating growth became a top priority. Recognizing the need to shift customer perception of Nelson-Jameson’s and rebrand from ‘Mom & Pop’ to a trusted industry leader, he secured board approval to expand the marketing team with a new VP of Marketing, embrace digital channels, and establish formal brand communications and public relations initiatives to drive business growth. The goal was to increase visibility and brand awareness for Nelson-Jameson, a leading dairy and food processing distributor known in local markets but lacking established marketing practices to support national expansion and future growth plans. The focus was also on amplifying the expertise of key employees to position the organization as a leader in the dairy and food processing industries and developing consistent messages to optimize media relations.
Winger Marketing
Impact for CEOs: This case illustrates how emotionally resonant positioning and earned media can create exponential growth—even with zero ad spend. By turning a product into a cultural movement, Rocket Science grew Adblock Plus into the world’s #1 most downloaded browser extension of all time and an enduring brand. Challenge: Germany-based Adblock Plus engaged Rocket Science to launch their free browser extension in the U.S. market. With no paid media budget and a product that could not rely on traditional advertising, we needed to create massive awareness and adoption at near-zero customer acquisition cost, while also reframing the brand’s relevance in a rapidly evolving ad-tech landscape. Growth Strategy: Rocket Science repositioned Adblock Plus from a utility tool into a protest movement that tapped into a powerful emotional—that consumers were angry about intrusive ads and digital surveillance—and we gave that frustration a unifying voice. To create a place to vent their annoyance, we drafted a “Privacy Manifesto,” modeled in the style of the Bill of Rights, and convened a consortium of influential supporters — including major ad agencies, digital rights groups, and policy advocates — to legitimize and amplify the cause. Execution: - Developed the Privacy Manifesto and protest activation as a global platform for privacy advocacy. - Created viral assets and provocative hashtags (e.g., #BlockYou) to spur online engagement. - Built a high-impact landing page and shareable media hub to fuel organic reach. - Activated a coordinated global earned media and social amplification strategy.
ROCKET SCIENCEVerified
This case demonstrates a fundamental principle of Valuation Engineering: the asset that creates the greatest strategic value for an M&A buyer is often different from the product that generates current revenue. The valuation opportunity in this case was not hidden in the company's software; it was hidden in what industry category the company operated in (software vs. data analytics). Achieving optimal valuation requires a narrative and value justification that articulates how the target can deliver outsized returns to the buyer.
ROCKET SCIENCEVerified
Challenge: Implement a PR strategy to raise the profile of Cinespace Chicago Film Studios and highlight its position as a responsible neighborhood partner contributing to Chicago’s economic health.
Winger Marketing
Impact for CEOs: This case demonstrates how to transform an esoteric technology into a tangible asset that excites industry partners, press, and investors. By combining academic and design-world credibility with an earned media strategy, Rocket Science positioned AAVA Mobile as a trusted innovator and turned a reference design concept into a Go-to-Market ready product. Challenge: Finland-based AAVA Mobile had developed an innovative modular smartphone hardware platform, with the goal of licensing the technology to major manufacturers such as Motorola, Nokia, and Samsung. However, the company faced a critical visibility gap: its breakthrough existed only as a patented electronics schematic—called a “reference design”—with no tangible product to showcase. Without a physical prototype, media coverage and licensee interest were minimal, limiting AAVA’s ability to gain credibility in a highly competitive market. U.S. Launch Strategy: Rocket Science developed a PR activation to make an invisible technology visible. We partnered with a leading industrial design university to stage a global Product Design Competition, challenging top design students to envision what AAVA’s modular phone technology could enable. This approach simultaneously generated compelling product imagery, press engagement, and industry validation—all without the need for an actual manufactured prototype. Execution: - Partnered with university design departments and faculty to develop competition guidelines and judging criteria. - Hosted an in-person judging and media event to anchor the activation. - Recruited a jury of professional industrial designers and editors from top consumer tech publications to serve as judges. - Produced and released photo-realistic concept renderings of the student designs to the AAVA website. - Orchestrated a press “leak” to build anticipation and ensure coordinated same-day coverage across major outlets.
ROCKET SCIENCEVerified
Two years after launching their first smoke alarm, smart home technology leader Nest was seeking ways to raise consumer awareness of its Nest Protect alarm during October’s Fire Prevention Week and to position Nest as a technology leader in the safety industry to the fire service community (fire departments). Fire service leaders at every level are incredibly influential in advising consumers on which smoke alarm to purchase to keep their families safe, however, these community leaders are difficult to reach, and even harder for a brand to impress. Our team identified the Leary Firefighters Foundation (LFF), an organization started in 2000 by actor Denis Leary. The Foundation’s mission is to provide funding and resources for Fire Departments to obtain the best available equipment, technology and training. LFF agreed to partner with Nest to launch a new “Thank You” grant award that aligned with the joint mission of using cutting edge technology to save lives by sponsoring equipment improvements for local US fire departments. The Thank You grant didn’t start with fire departments filling out a grant application. Instead, we engaged directly with consumers, asking them to nominate their local department with a simple vote by providing their zip code. An extra vote was added for those entries that included a personal “thank you” comment or story. The departments with the most votes would be the finalists for LFF’s grant application process.
3rd Coast PRVerified