International SEO Case Study: Growing Madison Reed’s Organic Presence in the Beauty Industry
Madison Reed is a fast-growing beauty brand headquartered in San Francisco, operating nearly 100 Hair Color Bar locations across the United States and distributing its products through 3,500+ retail partners nationwide. As the brand scaled its omnichannel presence, it needed a search strategy capable of supporting both national brand visibility and local customer acquisition. Delante developed a comprehensive SEO, Local SEO, and AISO (AI Search Optimization) strategy designed for large-scale growth. The project focused on building strong global organic visibility for non-brand and informational queries, while simultaneously strengthening local search presence for individual salon locations across the U.S. By combining content-driven SEO, scalable local search optimization, and AI-ready content structures, the strategy enabled Madison Reed to expand its discoverability across traditional search engines and emerging AI-driven search experiences, supporting both online traffic growth and offline foot traffic to physical locations. The result was a scalable search ecosystem designed for a modern omnichannel brand—connecting national visibility, local intent, and AI-powered discovery.
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