Explore Projects

Challenge

PrizePicks needed to break through a crowded NBA playoff advertising landscape where most DFS ads rely on traditional highlights and hype-driven narration. The goal was to: Capture attention during a saturated media moment (NBA Playoffs) Connect with younger, social-first basketball fans Turn “hot takes” culture into engagement with the PrizePicks platform Make DFS feel fun, comedic, and culturally relevant rather than analytical or intimidating

Solution

Colormatics built a sketch-driven, comedy-first campaign centered on Druski’s personality. The idea flips a simple premise—“Druski knows ball… do you?”—into a chaotic, meme-heavy narrative where Druski reacts to absurd basketball takes while defending players and making picks. Key creative elements included: Druski as the central comedic “Chief Pick Maker” persona Unscripted, improv-style performances to keep energy natural Surreal production design with bold PrizePicks purple branding Fast-cut editing and meme-style pacing designed for social sharing Integration of the PrizePicks app as part of the storytelling flow The campaign leaned heavily into humor, internet culture, and basketball debate energy rather than traditional sports advertising tropes.

Results

The campaign helped PrizePicks stand out during the NBA Playoffs with a highly shareable, culture-driven creative approach. It drove strong engagement across social and digital channels by tapping into meme culture and Druski’s large comedic audience, reinforcing PrizePicks as a brand that understands modern sports fandom and entertainment.

Challenge

Wind turbine operators had no reliable way to measure wind input accurately — existing equipment was placed on the nacelle behind the rotor, where wind flow is unpredictably disturbed. This led to inaccurate speed and direction readings, poor yaw alignment, reduced turbine lifespan, and significant losses in power production. Romowind needed a video that could educate a technical audience about a problem most operators didn't even know existed, while clearly positioning iSpin as the solution.

Solution

Advids built the video around a problem-first narrative — opening with the operator's pain points before introducing iSpin as the answer. Using minimal, purposeful animation, the team visualized abstract concepts like wind flow, turbulence, yaw misalignment, and sensor positioning in a way that was immediately understandable without oversimplifying the technology. Each design choice was deliberate, keeping the focus on clarity and credibility throughout.

Results

The explainer video received strong audience response and was successfully deployed across presentations, trade shows, and digital channels. The client reported being very happy with the reception and its impact in educating the market — a key goal given that iSpin was introducing an entirely new measurement category. The response was so positive that Romowind immediately committed to producing a 3D version of the video with Advids as their next project.

Challenge

Urban Company, one of Rocketium's key clients, was struggling with creative lead times of 2–3 weeks per campaign — a serious bottleneck that limited how many campaigns they could run each month and reduced their ability to respond quickly to market opportunities. Manually producing hundreds of personalized banners and videos for different user segments, platforms, and regions was time-consuming, resource-heavy, and impossible to scale without sacrificing quality or consistency.

Solution

Advids crafted a problem-to-solution narrative that visually demonstrated Rocketium's template-driven dynamic asset generation — showing how spreadsheet data instantly populates base designs to produce hundreds of hyper-personalized creatives at once. Animated timelines, data visualizations, and a celebratory team moment were used to make the transformation tangible and emotionally resonant. The video clearly separated the two key phases of Rocketium's approach — creative design and automated asset creation — making the efficiency gain immediately intuitive for the viewer.

Results

The video powerfully illustrated an 8x reduction in campaign go-live periods for Urban Company, compressing a weeks-long process into just a couple of days. By showcasing real workflow transformation through compelling animation, the case study positioned Rocketium as an essential tool for marketing operations optimization — enabling teams to run significantly more campaigns every month with greater personalization and platform coverage.

Challenge

Venom allergies are a serious but often underrecognized health risk, affecting a significant portion of the population and leading to thousands of emergency room visits each year. Without treatment, severe reactions can be life-threatening. Jubilant needed a way to: Raise awareness of a complex medical treatment (VIT) Educate patients about allergy risks from stings Encourage action through allergist consultations and the BeeAware website Do all of this in a way that felt accessible and memorable, not overly clinical

Solution

Colormatics created a multi-channel awareness campaign anchored by a cinematic commercial. The creative approach included: A scripted narrative designed for broad audience understanding Casting and production built around relatable real-world scenarios Visual effects, including a memorable CGI bee, to bring the threat of venom allergy to life Supporting digital photography and ad assets for online and paid media distribution The campaign balanced education and emotion, making a complex medical topic easier to understand while keeping the message engaging and memorable.

Results

The campaign successfully increased awareness of Venom Immunotherapy and drove traffic to Jubilant’s BeeAware platform. While long-term success is tied to treatment adoption and reduced emergency incidents, the immediate impact was strong engagement and positive reception of the creative approach. The campaign helped position VIT as a more recognizable and actionable treatment option for allergy sufferers.

Challenge

Squatty Potty was still heavily associated with its 2015 viral unicorn campaign, which, while hugely successful, had become outdated as a core brand message. The challenge was to: Reposition the brand for a newer audience Maintain awareness while refreshing creative identity Drive direct conversions during a key retail period (Black Friday/Cyber Monday) Compete in a category where messaging often feels awkward or clinical

Solution

Colormatics leaned into the same bold, offbeat tone that made the original campaign famous, but rebuilt the storytelling with a new concept called “Squatty Potty: The Ride” as part of the “Happy Tummy Tour.” The campaign featured a narrative-driven, comedic “theme park ride” experience where a character named Taylor learns about digestive health from eccentric guides, visually demonstrating how posture affects bowel movement comfort. The creative blended humor, education, and surreal storytelling to make a sensitive topic feel entertaining and approachable. Key elements included: Market research to identify target audience and positioning A cinematic, ride-like narrative structure Character-driven storytelling with exaggerated, colorful personalities A continuation of the brand’s irreverent humor style, but modernized for digital and paid media

Results

The campaign delivered major performance success during the holiday push: 200M+ impressions 1M+ clicks Strong return on ad spend (reported ~4x ROAS) Significant lift in both brand awareness and conversions during Black Friday/Cyber Monday It also earned industry recognition, including a Gold Addy Award for its creative execution and campaign effectiveness.

Challenge

PrizePicks needed a high-impact national commercial built in an extremely compressed timeline—just about three weeks from concept to final delivery. The campaign also had to: Establish awareness for a newly rebranded DFS platform Stand out in a saturated fantasy sports advertising market Drive excitement during peak NFL season attention Communicate the app’s value (multiplying entries/winnings) in a way that felt tangible, not abstract

Solution

Colormatics leaned into humor, absurdity, and celebrity casting to make the concept instantly memorable. The idea centered around the theme of “Up Your Excitement,” showing how PrizePicks multiplies the thrill of fantasy sports. To bring that energy to life, the production included: Comedian and former NFL player Jared Quay as a genie-like PrizePicks ambassador Social comedians Chico Bean and Funny Marco as users interacting with the app Over-the-top visual elements like puppies, taco trucks, and a guacamole hot tub to amplify chaos and humor A fast-paced outdoor park setting designed for comedic unpredictability

Results

The final commercial delivered a highly memorable and comedic introduction to PrizePicks for national audiences. It aired during peak NFL season moments, helping elevate brand awareness at a critical time for fantasy sports engagement. The campaign was widely recognized internally and by partners as a strong execution under tight constraints, with PrizePicks leadership noting that the team “exceeded expectations.”

Challenge

STCU had strong brand recognition and a history of community-driven storytelling, but their advertising risked feeling repetitive and similar to other credit unions. They needed a refreshed creative system that could: Modernize their storytelling approach Stand out in a crowded financial services market Communicate expanded business banking capabilities Maintain trust and emotional connection with members while introducing new messaging

Solution

Colormatics reimagined STCU’s “Here for Good” concept into the Digital Do-Gooders platform, combining live-action storytelling with motion graphics and social-first editing formats. This allowed member stories to feel more contemporary and adaptable across channels like Instagram and Facebook. In parallel, Colormatics developed a separate business campaign centered around the character “Frank”—a humorous, approachable spokesperson designed to simplify STCU’s expanded business offerings. The campaign included TV commercials, digital assets, billboards, and a website refresh to unify the messaging across touchpoints.

Results

The updated creative system significantly outperformed prior STCU digital advertising efforts, with reported performance increases of up to 10x in digital campaign effectiveness. The “Frank” campaign also drove measurable business growth, including a major increase in business website traffic and new member acquisition, with audiences specifically citing the character as a reason for engagement.

Challenge

Brandclub needed to stand out in a crowded mobile app and rewards marketplace. With multiple buyer types and use cases, the challenge was communicating a multi-audience product in a way that felt simple, engaging, and persuasive enough to drive installs and activation. Casting and messaging also needed to resonate across several different shopper personas.

Solution

Colormatics created a colorful, fast-paced explainer-style campaign built around six distinct consumer personas, each demonstrating a different way users could benefit from the app. The production featured carefully cast talent (including a variety of Seattle-based actors) and tightly scripted scenes designed to clearly communicate value in seconds. The campaign was shot efficiently in a single-day production and optimized into short 15-second cutdowns designed specifically for social platforms and app-driven conversion funnels.

Results

After launching the social cutdowns, Brandclub saw measurable growth in both brand awareness and performance metrics, including increased followers and a lift in app downloads. The persona-driven creative approach helped simplify the value proposition and improve user understanding, driving stronger engagement across paid social channels.

Challenge

The Seahawks wanted to create long-form branded content that felt fresh and authentic while keeping fans engaged beyond game day. The challenge was developing a format that felt modern and conversational, finding the right talent lineup, and securing a location that reflected Seattle’s identity. On top of that, the production happened during post-COVID constraints, making location scouting and logistics more difficult.

Solution

Colormatics developed a roundtable format modeled after The Shop and brought together Seahawks alumni including Jordan Babineaux, Cliff Avril, Marcus Trufant, Ben Obomanu, and Walter Jones. To make the content feel distinctly Seattle, they chose Two Kick Coffee and MotoShed as the filming location—a hybrid coffee shop and motorcycle space that matched the city’s personality. In just five hours, the team captured: Five full episodes Intro content Additional B-roll assets The result was a polished content series that felt relaxed, authentic, and highly bingeable.

Results

The Seahawks successfully launched a unique original content series that gave fans deeper access to former players and expanded the team’s content beyond standard sports interviews. The production was completed efficiently in a single shoot day, delivering multiple episodes and additional assets while creating a fun experience for both talent and crew.

Challenge

The campaign came together under extremely tight constraints—Colormatics had only about six hours of Stephen Curry’s time to capture all the necessary footage. On top of that, the production required extensive pre-planning, location scouting, and coordination to make a full commercial possible in a single day of shooting.

Solution

Colormatics built a tightly structured, pre-produced shoot plan that allowed the team to move efficiently through multiple setups with Curry. The creative concept leaned into humor and contrast, showing Curry in a series of unexpected, exaggerated scenarios to reinforce the message that crypto doesn’t need to feel intimidating. To elevate the spot, the team also incorporated additional cultural elements like a custom-made Bored Ape ice sculpture and brought in Shaquille O’Neal for voiceover, pairing two basketball icons to amplify reach and personality.

Results

The campaign launched across social and broadcast channels, including heavy placement during NBA playoffs and Finals coverage, as well as digital takeovers on platforms like Bleacher Report, DraftKings, and Twitch. It generated hundreds of millions of impressions, significantly expanding FTX’s mainstream awareness.

Challenge

Heart disease is the leading cause of death in the United States, and Hello Heart needed to break through a category that often feels clinical and overwhelming. The challenge was to educate consumers on heart health while making the product feel fun, simple, and accessible—especially since this was their first major push beyond B2B marketing into consumer awareness.

Solution

Colormatics created a vibrant, character-driven commercial campaign that visualized different user personas on personalized “heart health journeys.” The production used bold, color-coded sets, stylized props, and dynamic visuals to represent different lifestyles and behaviors tied to heart health. The creative also leaned into personality and warmth, including real-life touches like a playful on-set dog mascot to reinforce the approachable tone of the campaign.

Results

The campaign successfully introduced Hello Heart to a broader consumer audience in a way that felt engaging rather than clinical. It helped reposition the brand as an easy, supportive tool for everyday heart health management, supporting its expansion from B2B healthcare programs into mainstream awareness and adoption.

Challenge

Unice needed to grow its digital sales while controlling acquisition costs. As a fast-scaling global brand in the beauty and hair extensions space, the company faced intense competition for high-value customers. The core challenge was finding new buyers, re-engaging past visitors, and improving conversion efficiency without inflating media spend.

Solution

The campaign focused on AI-powered “GO” performance campaigns designed to continuously optimize targeting and conversion performance. This approach combined: Always-on audience targeting for high-intent shoppers Retargeting previous site visitors Automated optimization of ad delivery to improve efficiency and scale reach The strategy prioritized performance marketing fundamentals—speed, iteration, and data-driven adjustments—to maximize return on ad spend while expanding reach.

Results

The campaign delivered strong measurable business impact: +45% sales growth +66% revenue increase +27% return on ad spend (ROAS) These results demonstrated that AI-optimized performance campaigns could significantly improve both efficiency and scale for e-commerce growth.

Challenge

The goal was to make crypto feel approachable and exciting using one of the biggest personalities in sports and entertainment. The challenge included working with a global celebrity on a tight production window while filming in a high-energy environment during a major event weekend in Miami. The concept also needed to balance humor, clarity, and spectacle without overwhelming the message.

Solution

Colormatics leaned into a simple, punchy creative approach: short-form storytelling built around Shaquille O’Neal’s persona and comedic presence. The production took place in downtown Miami during a Formula 1 Grand Prix weekend, requiring careful planning and rapid execution in a chaotic environment. The concept kept messaging minimal and focused, allowing Shaq’s personality and star power to drive the story while reinforcing FTX’s ease-of-use positioning.

Results

The campaign successfully delivered a high-visibility commercial featuring one of the most recognizable athletes in the world, helping FTX expand mainstream awareness of its platform. The work became part of a broader celebrity marketing push that generated massive reach across sports and entertainment audiences, reinforcing FTX’s positioning as a culturally embedded crypto brand at the time.

Challenge

FTX already had major visibility in baseball through its MLB partnership, including umpire uniform branding, but it lacked a recognizable, emotional brand character that could connect with fans. The challenge was to create something that felt fun, culturally relevant, and scalable across different campaign touchpoints without feeling like a traditional corporate mascot.

Solution

Colormatics developed Moon Man, a quirky, endearing character built around the MLB slang of “moon shots” (long home runs). The mascot concept was expanded into a full narrative world where Moon Man experiences comedic misadventures after baseballs constantly follow him everywhere due to his connection with home runs. The team produced a multi-part creative system including: A character-driven storyline and script development Storyboards and visual world-building for Moon Man’s universe A cinematic production across multiple LA locations Detailed set design and easter eggs to deepen the character world The result was not just a mascot, but a storytelling platform that could support multiple ads and fan engagement moments.

Results

The Moon Man campaign became a standout extension of FTX’s MLB partnership, giving the brand a recognizable and playful identity inside baseball culture. The mascot helped transform a standard sponsorship into a narrative-driven campaign that worked across digital, broadcast, and social channels, increasing memorability and fan engagement around FTX’s presence in the league.

Challenge

The biggest hurdle was balancing two very different messages at once: people needed to feel confident that venues were safe, but they also needed to be reminded why they loved attending live events in the first place. The Spokane Public Facilities District oversees major venues including the Spokane Veterans Memorial Arena, Spokane Convention Center, First Interstate Center for the Arts, and The Podium, so the messaging needed to work across multiple venues and event types while addressing new health protocols.

Solution

Colormatics handled the campaign from creative direction through post-production, producing video content designed to make reopening feel both safe and exciting. Over the course of three shoot days, the team filmed at each venue, using real event spaces, strategic casting, and creative staging to recreate the energy of concerts, sporting events, and live entertainment. The campaign also expanded beyond video into a full media rollout that included: Digital ads OTT/broadcast placements Billboards A dedicated landing page with updated safety information and resources This helped turn what started as a simple PSA into a larger integrated campaign.

Results

The campaign successfully helped reintroduce live events to the Inland Northwest and reassured audiences that venues were ready to welcome them back. By combining safety messaging with high-energy visuals, the campaign helped drive awareness around reopening and positioned Spokane’s venues for a strong return.

Challenge

This was a first-of-its-kind partnership, which meant there was no playbook. The campaign needed to generate excitement around FTX entering one of America’s most traditional sports leagues while helping fans quickly understand why the partnership mattered. They also needed to make a branded umpire patch reveal feel exciting enough to grab attention in just 15 seconds.

Solution

Colormatics created a high-energy 15-second launch spot centered around the reveal of FTX’s logo appearing on MLB umpire uniforms—the first sponsorship patch of its kind in the league’s 152-year history. They also helped extend the partnership through additional campaign assets promoting FTX’s “Pick ‘Em” sweepstakes, where fans predicted which player would hit the longest home run (“moon blast”) of the season for a chance to win $100,000 in bitcoin or cash. The campaign was designed for digital, broadcast, and social distribution.

Results

The campaign successfully launched one of the most talked-about sponsorship deals in sports at the time and helped position FTX as a major player in both sports marketing and crypto. The partnership secured: Worldwide marketing rights with Major League Baseball National broadcast exposure Social and digital campaign extensions Major awareness for FTX among mainstream sports audiences

Challenge

During and after the economic disruption of 2020, many local businesses struggled to stay open. Coastal Community Bank needed a way to demonstrate the real-world impact of its support programs, including PPP and SBA lending, while reinforcing its identity as a relationship-first community bank—not just another financial institution.

Solution

Colormatics created a story-driven video campaign featuring five local Everett businesses, each sharing how they survived 2020 and how Coastal Community Bank played a role in helping them stay afloat. The production combined in-depth interviews with cinematic B-roll, tying each story back to the bank’s community mission. The creative approach centered on authenticity—real business owners, real struggles, and real outcomes—positioned under a unified narrative of community resilience.

Results

The campaign successfully elevated Coastal Community Bank’s brand as a trusted local partner during a critical moment for small businesses. The content performed strongly in OTT placements, generating over 1 million impressions and a 98% completion rate, reinforcing both awareness and engagement with local audiences.

Challenge

FTX needed to quickly capitalize on the momentum of its $135 million naming rights acquisition of what became FTX Arena while making cryptocurrency feel accessible to mainstream sports fans. The challenge was avoiding overly technical crypto messaging and instead building something that resonated with Miami’s diverse communities. The production itself was also intense: the team needed to film across eight locations in three days and deliver a final edit within just two days after production wrapped.

Solution

Colormatics built the campaign around hometown legend Udonis Haslem, positioning him as the face of the partnership with the campaign message: “Are You In, Miami?” To reflect the city’s personality, the team filmed throughout neighborhoods like Little Haiti and Coconut Grove, capturing everyone from domino players to beachgoers to show that “crypto is for everyone.” They also featured Flo Rida and his song “GDFR” to amplify the energy and make the spot feel unmistakably Miami. To hit the aggressive turnaround, Colormatics brought its senior editor on set so editing could begin as footage was being captured.

Results

The campaign launched during the Miami Heat opening night and aired at every home game inside FTX Arena, while also running across broadcast, cable, and digital channels. According to the case study, FTX saw a significant increase in brand awareness following launch, and the campaign successfully turned a sponsorship announcement into a culturally relevant moment for Miami audiences.

Challenge

Like many higher education institutions, Gonzaga needed to stand out in an increasingly competitive enrollment landscape. The challenge was to move beyond traditional university marketing and create content that felt authentic, engaging, and differentiated—while still reflecting the school’s strong sense of identity, tradition, and academic excellence.

Solution

Colormatics developed a storytelling-driven video approach that focused on real students, campus life, and the emotional experience of being part of the Gonzaga community. Instead of generic recruitment messaging, the creative leaned into cinematic visuals, human stories, and a documentary-style tone that brought the university experience to life in a more compelling and relatable way. The production emphasized authenticity—capturing everyday moments that reflected Gonzaga’s values, from academic life to community connection and campus culture.

Results

The campaign helped Gonzaga elevate its brand perception and better connect with prospective students through more modern, emotionally resonant storytelling. The content strengthened recruitment marketing efforts by giving the university a more dynamic and relatable visual identity across digital and social platforms.

Challenge

Fiverr needed to scale its brand beyond its existing user base and reach new audiences across the U.S. market. The challenge was twofold: Speak to two different audiences at once (small business owners and entrepreneurs) Clearly explain a flexible, abstract service marketplace in a way that felt simple, relevant, and conversion-driven All while launching a national campaign that could be tested, optimized, and measured in real time.

Solution

Colormatics built a series of direct-response TV spots that demonstrated how Fiverr solves everyday business problems through freelance services. Each spot focused on relatable pain points—from startups to more established companies—and showed how quickly users could find solutions on the platform. To improve performance, multiple versions of the ads were produced and tested, allowing for iterative optimization based on real-time feedback. The production also used motion and live-action hybrid visuals to visually represent Fiverr’s “connection” experience in a dynamic, modern way.

Results

The campaign delivered strong national reach and performance impact, including: 150+ million impressions nationally Increased brand recognition Improved conversion performance tied to campaign variations The work was considered a major success internally, with client feedback highlighting that Colormatics exceeded expectations in execution and results.

Challenge

American Express needed internal and external buy-in for a new sonic identity that would work across a massive ecosystem—advertising, payment experiences, lounges, events, and global activations. The challenge wasn’t just creative development, but making the value of “sound as a brand asset” clear to decision-makers across the organization so it could be adopted company-wide.

Solution

Colormatics produced a behind-the-scenes documentary-style video featuring interviews with key stakeholders, including American Express leadership and Man Made Music’s founder. The piece explained the strategy behind sonic branding and showcased how the audio identity was developed. The storytelling focused on education and alignment, helping translate a complex creative concept into something accessible and compelling for internal stakeholders.

Results

The film successfully helped drive internal alignment and adoption of the sonic identity across American Express. By clearly communicating the value of the audio system, the content supported broader rollout efforts and reinforced the importance of sound as part of the brand experience.

Challenge

STCU already had strong brand trust and a history of community-focused storytelling, but its advertising began to feel similar to other credit unions in the category. The challenge was to modernize the creative system without losing emotional connection, while also improving performance across digital channels and standing out in a crowded financial services landscape.

Solution

Colormatics reimagined the “Here for Good” platform into a new system called Digital Do-Gooders, blending live-action storytelling with motion design, social-first formats, and animated overlays. This allowed STCU member stories to feel more dynamic and native to platforms like Instagram and Facebook, while also improving engagement through A/B-tested creative variations and motion-led storytelling. The campaign also included documentary-style storytelling around real members and businesses, helping humanize financial services while giving the brand more flexible creative assets across channels.

Results

The new digital creative approach significantly outperformed previous STCU digital advertising efforts, with reported performance improvements of up to 10x in digital campaign effectiveness. The work also helped increase engagement across products and services, proving that a more modernized storytelling system could both preserve brand trust and drive stronger performance outcomes.

Challenge

With COVID eliminating in-person fashion events, Macy’s needed to launch a high-profile clothing line entirely virtually. The challenge was to replace the energy of a physical launch party with a digital experience that would still attract media attention, avoid “Zoom fatigue,” and keep audiences engaged from start to finish while showcasing three distinct personalities behind the collection.

Solution

Colormatics designed a hybrid pre-recorded and live-streamed event centered around the Culpo sisters. The experience included: Pre-filmed cocktail segments featuring each sister Interview content explaining the inspiration behind the collection A live moderated Q&A session with audience questions fed in real time A structured “evening event” format to mimic an in-person launch party The production blended lifestyle storytelling with live broadcast elements to make the virtual event feel polished, interactive, and entertaining rather than like a standard livestream.

Results

The virtual launch successfully replaced a traditional in-person fashion event and helped generate strong media engagement despite the remote format. Press and editors tuned in live, and the campaign was well received internally for its creativity and execution under tight constraints.

Challenge

The biggest challenge was transforming a short-lived internet meme into a credible business story. Fiverr needed to show that its platform could help real small businesses grow, while Four Seasons Total Landscaping needed to move beyond being known solely for a viral moment. The content needed to feel authentic and human rather than capitalizing on internet humor alone.

Solution

Colormatics spent time with the Four Seasons Total Landscaping team to capture their story firsthand. Through interviews, dynamic b-roll, and photography, they created a behind-the-scenes testimonial video that highlighted how the business evolved after its viral fame and how Fiverr helped support that growth through services like web development, design, and social media support. The storytelling focused on the people behind the brand and gave the campaign more heart than a traditional testimonial piece.

Results

The video generated strong audience engagement and helped reinforce Fiverr’s Super Bowl campaign message. Viewers responded positively to the longer-form storytelling, with comments calling the piece more relatable and emotional than the Super Bowl commercial itself. It helped position Fiverr as a platform that empowers entrepreneurs to capitalize on new opportunities and scale their businesses.

Challenge

Vanguard’s Personal Advisor Services sit at the intersection of technology and human financial advising, which made the offering powerful but difficult to explain. The challenge was simplifying complex financial concepts while maintaining trust, compliance accuracy, and accessibility for a broad audience. They also needed to reflect diversity, human connection, and long-term financial planning in a way that felt approachable rather than technical or intimidating.

Solution

Colormatics created an elegant, narrative-driven animated video that followed a family through different life stages and financial milestones. This storytelling approach visualized how Vanguard’s advisory services evolve alongside real-life financial needs—making abstract financial planning feel personal and relatable. The animation blended clarity with emotional storytelling to bridge the gap between finance and everyday life.

Results

The final video was integrated across Vanguard’s digital ecosystem, including web and social platforms, helping simplify onboarding and improve user understanding of the PAS offering. The campaign helped make the service feel more accessible and easier to engage with, supporting stronger adoption and a smoother customer experience within Vanguard’s advisory funnel.

Challenge

JDC faced a crowded marketplace where most jewelry advertisers rely on similar messaging focused on product specs and price. The challenge was to differentiate a regional, family-owned jeweler from large national brands by elevating perception—showing the artistry behind the jewelry and reinforcing trust, quality, and service as key brand pillars.

Solution

Colormatics developed a brand campaign that leaned into cinematic storytelling and high-end production. The work showcased JDC’s design center, real artisans, and the customer experience behind custom jewelry creation. Instead of traditional retail ads, the creative focused on craftsmanship and emotion, supported by premium product photography and interview-driven storytelling that brought authenticity to the brand.

Results

The campaign helped reposition Jewelry Design Center as a premium, design-forward jeweler in its market. According to the case study, JDC experienced some of its strongest and most sustained sales growth in its history, with the new brand messaging and campaign deployment strategy directly contributing to increased performance and customer engagement.

Challenge

Changing packaging for a heritage luxury brand is risky. The Macallan needed to modernize its bottle design and clearly communicate its newly segmented portfolio without alienating loyal customers who associate the brand with tradition, quality, and legacy. They needed content that made the redesign feel elevated, intentional, and true to the brand.

Solution

Colormatics produced a series of high-end tasting videos featuring The Macallan’s brand ambassadors. Each video highlighted the differences between the whiskies based on cask type and aging process, while using cinematic product visuals to showcase the new bottle design. The content leaned heavily into storytelling, craftsmanship, and luxury aesthetics to make the new packaging feel aspirational.

Results

The campaign launched successfully and helped establish The Macallan’s new packaging and portfolio as fresh, modern, and still aligned with the brand’s legacy. The work was well received, and client feedback highlighted how smoothly the production process ran despite the complexity of the project.

Challenge

The biggest challenge was speed. Colormatics had just seven days to bring the entire concept to life—from storyboarding and casting to securing a theater location in Manhattan and producing a polished final spot. Within that short timeline, the team needed to: Storyboard the creative Cast four lead roles Coordinate 20 extras Secure a movie theater in the middle of Manhattan Produce a campaign that felt cinematic enough to parody a real movie trailer

Solution

Colormatics leaned fully into the concept by producing an over-the-top theatrical trailer that treated the Flipz promotion like an epic Hollywood release. Using its New York production team and local talent network, the agency quickly assembled cast, crew, and location logistics while maintaining a fun, high-energy production environment. The creative intentionally exaggerated the stakes to make the product reveal more entertaining, helping Flipz stand out in a crowded snack category through humor and cinematic storytelling rather than traditional product advertising.

Results

The campaign expanded Flipz’s reach nationally through: Movie theater placements across the country Strategic website takeovers Increased national exposure for the Flipz brand

Challenge

Centrum had decades of brand recognition—but largely tied to an older demographic through Centrum Silver. The challenge was launching two entirely new wellness products in a crowded health market while shifting brand perception to feel more modern, fun, and relevant to younger consumers. They needed content that could quickly build awareness and excitement without feeling overly clinical or traditional.

Solution

Colormatics developed a series of clean, simple, bite-sized social commercials designed specifically for awareness and launch momentum. Working over the course of a week with TBWA, the team created short-form content optimized for social platforms that made the new products feel fresh, approachable, and lifestyle-driven rather than pharmaceutical.

Results

The campaign successfully helped Centrum establish its two newest products as “fun and youthful,” allowing the brand to successfully enter a new market category.

Challenge

The biggest challenge was speed. The campaign required weekly content that could stay relevant to current NFL conversations and player performances, meaning assets had to be turned around extremely quickly. The team needed to create polished, engaging content that aligned with the broader NFL campaign package while working on tight deadlines.

Solution

Colormatics produced a series of quick-turn social ads shot in an urban studio with Carson Palmer and Maurice Jones-Drew. The team streamlined production by: Shooting content efficiently in a controlled studio environment Turning around edits the next day for immediate launch Using modern motion graphics and custom sound design Creating content specifically built for social engagement and fan voting participation This allowed the campaign to stay timely while maintaining a premium feel that matched FedEx and National Football League branding.

Results

The campaign successfully boosted fan engagement throughout the season and helped keep the FedEx Air & Ground awards top-of-mind each week. According to the case study, the social videos were a “smash from day one,” proving that fast-turn creative can still deliver strong audience engagement when executed well.

Challenge

Healthcare marketing often deals with highly emotional and sensitive subject matter, especially when telling real patient stories. For Providence’s #FinishCancer campaign, Colormatics needed to capture eight cancer survivor stories in a way that felt authentic, compassionate, and respectful. On top of that, the team had less than six days to source talent, secure locations across greater Los Angeles, and build an efficient production schedule. For the open enrollment campaign, the challenge was different but equally complex: explaining a confusing healthcare enrollment process while tailoring messaging for three different Southern California markets, each with unique language and localization needs.

Solution

Colormatics worked closely with Providence’s in-house creative team to produce: Eight patient testimonial videos for the #FinishCancer campaign Broadcast and digital campaign assets across Southern California Localized open enrollment videos customized by region Spanish and English versions of messaging Social cutdowns, digital ads, radio spots, outdoor creative, and web content The creative approach centered on real human stories to make healthcare feel more personal, relatable, and trustworthy. For enrollment campaigns, Colormatics simplified complex information through customized messaging that helped audiences better understand their healthcare options.

Results

The campaign resulted in a wide-reaching integrated marketing rollout that helped Providence connect with patients in a more meaningful way: Eight survivor stories launched across broadcast and digital platforms Open enrollment messaging deployed across social, web, radio, outdoor, and paid media channels Helped simplify healthcare decisions for prospective patients Strengthened Providence’s brand through more human-centered storytelling

Challenge

Despite its strong legacy, the Spokane Symphony needed to refresh public interest and drive attendance for the upcoming season. The challenge was twofold: increase ticket sales while also inspiring a broader emotional connection with the community, especially during a transitional moment with new artistic leadership.

Solution

Colormatics created a cinematic campaign that brought the Symphony out of the concert hall and into the city itself. Musicians were filmed performing in recognizable Spokane locations and landmarks, transforming everyday spaces into immersive musical moments. The campaign also included “Artist Series” content that featured individual musicians, giving audiences a more personal and intimate look into the lives of the orchestra members. This helped humanize the Symphony while expanding its storytelling beyond traditional concert advertising.

Results

The campaign was widely well-received by both the community and industry peers, helping elevate awareness of the new season. It also contributed to strong engagement across TV, social, and digital platforms, with positive feedback highlighting the emotional resonance and creativity of the work.

Challenge

Lemonade needed a way to clearly explain their AI-powered, tech-driven insurance model while making it feel simple, engaging, and relevant, all within a crowded and legacy-dominated market. At the same time, they had to overcome skepticism around insurance by building trust and emotional connection quickly through their marketing.

Solution

To address Lemonade’s challenge, our agency crafted a two-pronged video strategy. First, we produced an animated explainer video that simplified their AI-powered insurance product, making it easy for millennials to understand and engaging enough to capture attention quickly. Then, we developed a series of documentary-style videos featuring real customer stories, adding authenticity and emotional connection to build trust. Together, these assets educated the audience, reinforced credibility, and fueled retargeting efforts to drive conversions.

Results

The campaign successfully increased awareness and engagement among Lemonade’s millennial audience. The animated explainer quickly communicated the product’s value, while the documentary-style customer stories built trust and authenticity. Together, these efforts drove higher audience retention, strengthened brand credibility, and supported measurable conversion growth through targeted retargeting.

Challenge

The resort faced heavy competition from countless vacation destinations, and simply promoting its amenities wasn’t enough to stand out. They also had recently completed a $10 million renovation and needed a compelling way to highlight those upgrades while attracting new visitors and driving bookings.

Solution

Colormatics created two cinematic commercial spots that leaned into aspirational storytelling: “The Weekend” positioned the resort as the ultimate dream getaway, particularly targeting moms who rarely get time to relax. The second campaign highlighted the resort’s renovated spaces while emphasizing the emotional feeling of being there rather than just showing physical upgrades. The spots used first-person storytelling, lifestyle-driven visuals, and a more modern creative approach that helped the resort feel fresh and aspirational.

Results

The campaign delivered major business impact: Generated the resort’s largest spring booking season ever Increased both brand awareness and conversions Helped drive record occupancy levels

Challenge

The activation was happening live inside a packed arena, which meant there was no margin for error. Colormatics needed to simultaneously capture fast-moving hockey action on the ice, crowd reactions in the stands, and the LED cup activation—while also producing and publishing content in real time during the game. The challenge was speed, coordination, and storytelling under live-event pressure.

Solution

Colormatics embedded a multi-camera production team inside the arena to capture both gameplay and fan reactions from multiple angles. At the same time, editors and social media teams worked in real time to create and distribute content across Facebook and Twitter as goals happened. The approach turned the entire game into a live content engine, blending production and distribution into one seamless workflow.

Results

The activation generated strong engagement across social platforms, with thousands of shares and likes amplifying the in-arena experience far beyond the stadium. The real-time strategy successfully extended Budweiser’s NHL partnership into a digital-first fan moment, making the “RED Lights” activation a shareable cultural highlight rather than just a live event feature.

Challenge

Roundabouts were being rolled out in communities where they were often seen as “big city infrastructure” and met with resistance, especially in more rural areas. The challenge wasn’t just teaching people how to use them—it was overcoming negative perception, improving comfort, and communicating that roundabouts actually improve safety and traffic flow compared to traditional intersections.

Solution

Colormatics, working with Big Sky Public Relations, created a highly creative educational video series that avoided the typical “boring driver’s ed” tone. Instead of drone footage and standard instruction, they built a miniature model-town set inspired by a childhood train layout and used toy cars to demonstrate real driving scenarios. This playful, visual storytelling approach made the concept approachable and memorable while still clearly walking viewers through how to enter, navigate, and exit a roundabout safely.

Results

The campaign successfully reframed roundabouts in a more positive and accessible way for Montana drivers. It improved understanding of how to use them and helped shift public perception toward seeing roundabouts as a safety improvement rather than an inconvenience. The work was also recognized creatively, winning a Gold American Advertising Award, highlighting its effectiveness in turning a technical public safety message into engaging storytelling.

Challenge

The archery market is saturated with product videos that focus on specs like speed ratings, geometry, and performance data. Cabela’s needed a campaign that broke through that formula and made their product memorable in a more competitive and crowded outdoor retail space—especially for a major product launch.

Solution

Colormatics created a cinematic “mini-movie” inspired by the cultural moment around The Hunger Games release. Instead of a traditional product demo, the team built a surreal narrative that emphasized emotion over technical explanation, showing the product in a story-driven world that highlighted its versatility and aspirational feel. The production was executed over a focused two-day shoot with a coordinated cast, crew, and tightly planned schedule.

Results

The campaign performed strongly both in retail and digital environments, generating over one million organic YouTube views and being featured in-store on rotating kiosks across Cabela’s retail locations. The launch helped drive strong early consumer excitement and purchase behavior, with success attributed to the campaign’s emotional storytelling approach.

Results

They loved the video and there international clients increased by watching that video

Challenge

The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.

Solution

Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.

Results

The campaign did very well reaching their target ahead of schedule. After which, we were asked to shoot another commercial for their Corporate Events department.