
BPJS Ketenagakerjaan - Government Social Media & SEO at National Scale
Full-service digital marketing campaign for Indonesia's national employment social security agency serving millions of workers. Arfadia managed social media operations, SEO, complaint handling, microsites, and campaign execution. The program won Indonesia's Most Interactive Brand award from SWA MIX Marketing Communications and transformed BPJS Ketenagakerjaan's digital presence from a passive government account into one of the most responsive public institutions on social media in Indonesia.
















