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Challenge

TACoS sat at 14.7% against a long-term target of 8%, nearly double where it needed to be. Revenue was down 9.1% year-over-year heading into Q2. Approximately 45% of total sales were ad-attributed, creating dangerous dependency on paid traffic. Buy Box vulnerability was real, with a dip to 87% in July that suppressed revenue. The brand needed structural TACoS compression without losing topline growth.

Solution

Adverio executed a sequenced recovery where order mattered. First, waste removal: paused under-converting campaigns, negated non-performing keywords, and overhauled listing assets on underperforming products. Second, Subscribe and Save plus Brand Tailored Promotions to build repeat-purchase cohorts and shift revenue from ad-dependent one-time purchases to organic recurring revenue. Third, ad-to-organic rebalancing through improved listing quality to increase organic conversion rates and reduce the ad-attributed sales ratio. Fourth, seasonal campaign layering with SB Video and SD Video for fall and winter ASINs. Fifth, inventory and Buy Box protection through low-stock alerts, packaging adjustments, and AWD pilot.

Results

TACoS compressed from 14.7% to 10.4% in four months. ROAS improved from 3.1 to 3.8. Monthly sales climbed 18.8%. Ad dependency dropped from 45% to 36% of total sales. The brand absorbed a Buy Box disruption in July without losing its growth trajectory. Month-over-month improvement was consistent: every single month, TACoS compressed further and revenue grew.

Challenge

Xceed Preparatory Academy needed to increase student enrollment across multiple locations while competing against traditional schools and other private education options. Their existing marketing efforts were not generating enough qualified inquiries to consistently fill available spots.

Solution

Straight North implemented an integrated strategy combining SEO and paid advertising to capture high-intent search traffic from parents and students. The team optimized website content, improved keyword targeting, and launched targeted paid campaigns focused on lead generation. Continuous tracking and optimization ensured campaigns attracted qualified prospects and improved conversion performance.

Results

Straight North’s strategy delivered a significant increase in qualified inquiries, driving an 89% lift in leads within the first year. As lead volume and quality improved, Xceed Preparatory Academy was able to fill nearly all available seats, reaching close to 100% enrollment across three campuses. The campaign not only solved their immediate enrollment challenges but also established a scalable system for consistent student acquisition moving forward.

Challenge

Post-takeover, Metal Storm faced a critical inflection point: UA performance needed to be rebuilt quickly to regain confidence in growth potential Limited historical learnings made optimization and forecasting more complex Heavy reliance on a small set of geos and platforms increased risk The goal was ambitious: achieve a +15% net D7 improvement while enabling budget growth The challenge wasn’t just improving numbers, it was proving the account could perform reliably across platforms, bidding models, and geographies.

Solution

yellowHEAD focused on rebuilding performance systematically, balancing speed with control. 1. Re-establishing a Strong UA Foundation Audited and restructured campaigns following the account takeover Introduced a blended bidding strategy (tCPA + tROAS) to balance volume and efficiency Shifted optimization focus toward sustainable performance rather than short-term spikes 2. Strategic Channel Expansion Launched Google, Tiktok and Snapchat as a new acquisition channel, quickly validating strong initial performance Scaled high-performing platforms selectively, based on ROI signals Reduced dependency on the US market through controlled geo expansion 3. Creative Evolution to Maintain Performance Maintained engagement momentum by testing fresh creative angles continuously Introduced AI-enhanced UGC, combining authentic player-style content with scalable production Focused on creatives that reinforced intensity, competition, and fast-paced action aligned with core player motivation

Results

The rebuilt strategy delivered clear, measurable impact: Net D7 performance improved, supporting the 15% efficiency goal Strong initial performance across Google, TikTok, and Snapchat, unlocking additional growth levers Blended bidding (tCPA + tROAS) drove higher overall ROAS while maintaining volume Geo expansion sustained ROI, reducing reliance on US markets UA performance stabilized while budgets increased with confidence Together, these initiatives created a more resilient acquisition engine, capable of supporting growth without sacrificing efficiency.

Challenge

1. New Business in a Small Market The company was still building brand recognition in a relatively small geographic area. Because services were limited to a specific service radius, scaling the campaign without wasting budget required careful targeting. 2. High Cost Per Click (CPC) Septic-related keywords are highly competitive and often searched during emergencies. Some clicks were costing more than $20, making it important to control bidding and avoid unnecessary spending. 3. Limited Search Volume The service area covered approximately a 35-mile radius, which naturally limited the total number of searches available. Maximizing the value of every impression and click became essential for campaign success. 4. Low Initial Ad Visibility As a new advertiser, the campaign initially struggled to compete with established local businesses that already had an ad history and strong visibility in search results. 5. Budget Efficiency Pressure Because of the high CPC and limited market size, the campaign had very little room for trial and error. Every decision had to focus on generating qualified leads rather than simply increasing traffic. 6. Balancing Clicks and Conversions Generating a high number of clicks was not the primary goal. Instead, the focus was on attracting customers who were ready to book a service, ensuring that each click had a higher chance of converting.

Solution

1. Smart Budget and Bid Optimization Campaigns were restructured to prioritize high-performing keywords and locations. Bidding strategies were optimized to reduce high CPC costs while maintaining strong ad visibility. Budgets were allocated toward the services and regions producing the most conversions. 2. High-Intent Keyword Targeting The campaign focused on keywords that indicated immediate service needs, such as searches related to septic pumping, repairs, and inspections. Broad or low-converting keywords were removed to ensure that the budget was spent only on searches with strong purchase intent. Negative keywords were also added to prevent ads from appearing in irrelevant searches. 3. Precision Geo-Targeting The campaign targeted only the core service areas where the business actually operated. Location targeting was narrowed to ensure the advertising budget was not wasted on regions outside the service radius. 4. Call-Focused Ad Optimization Ads highlighted trust factors such as: Fast service availability Licensed professionals Reliable local expertise 5. Quality Score and Ad Performance Improvements Ad groups were structured around tightly grouped keywords to improve ad relevance. Landing pages were aligned with the keywords used in ads, helping increase Quality Score and improve ad ranking.

Results

Paid Traffic Increased: 18.95% Click Through Rate: 80.18% Conversion Growth: +270.97% The campaign successfully generated consistent service inquiries and improved overall return on advertising spend.

Challenge

For years, City Home's marketing relied entirely on traditional channels — print, radio, and outdoor — with no unified digital presence and no way to measure how advertising drove showroom traffic or online sales. After carefully vetting agencies, they hired Hunter to build and manage a fully integrated digital program across paid social, paid search, ad creative, and omnichannel attribution.

Solution

Hunter managed City Home's full channel mix across Meta, Pinterest, and Google Ads, with an omnichannel attribution model that connects online campaigns to in-store foot traffic via Google Store Visit data. This allows Hunter to optimize for total business impact, not just online ROAS, capturing the full downstream value of each campaign dollar across all six showrooms. Creative is continuously tested through Hunter's partnership with Atria, matching the right format and message to each audience.

Results

Hunter delivered an 18.8X online ROAS (quarterly peak), an estimated 28X blended ROAS when accounting for showroom sales driven by digital campaigns (10% in-store CVR, $800 AOV), and +$99.2K in quarter-over-quarter revenue growth.

Challenge

Revenue was declining materially with shrinking market share. Multiple previous agencies and consultants had failed to reverse the trajectory. Amazon CA was treated as a copy of US campaigns with no dedicated strategy. Target had zero paid media, zero reviews on the platform, and zero tentpole planning. No unified governance framework connected the three channels, so performance on one marketplace had no relationship to spend decisions on another.

Solution

Adverio installed omni-channel growth governance across all three marketplaces. Amazon US received a full ad architecture rebuild with proper segmentation and TACoS governance. Amazon CA got a dedicated Canadian strategy with localized targeting and separate budget governance. Target launched with full-funnel campaign architecture from day one: branded, PDP, seasonal, and category placements deployed simultaneously. 900+ reviews were syndicated into Target through compliant integrations. Tentpole playbooks were pre-built for every major event. Smart pricing architecture protected margins across promotional periods.

Results

Amazon US revenue grew 40%. Amazon CA revenue grew 480%. Target revenue grew 229% with TACoS compressed from 16.4% to 8.7% and ROAS climbing to nearly 4.0x. CDT captured 62% impression share and 50% click share in the graphic tees category on Target within 90 days. All three channels grew simultaneously, proving omni-channel activation compounds total revenue rather than redistributing it.

Challenge

Bettabot was relying too much on in-platform ROAS to tell the whole picture of their business, and how to allocated budget between platforms. Despite healthy in-platform numbers, business revenue as a whole was not even close to what the platforms were reporting.

Solution

We immediately switched to a single source of truth and identified that they needed a Marketing Efficiency Ratio (MER) goal to determine marketing effectiveness. Once determined, the data told us to flip ad spend into Meta. We scaled Meta spend, even at a "lower" in-platform ROAS than Google. The results were almost immediate. We went into their peak season and saw an explosion in revenue.

Results

+60% revenue during peak season

Challenge

Laura was running a growing Home & Kitchen brand on Amazon while managing every other part of the business herself. PPC always came last. Campaigns were neglected, spend was unstructured, and the brand was leaving money on the table with no clear path to fix it. She knew she needed outside help but had to find someone she could actually trust to take full ownership.

Solution

Adverio took complete ownership of PPC so Laura could stop thinking about it. We audited the existing campaign structure, rebuilt it around performance, and aligned spend across the full catalog. The goal wasn't just to run cleaner ads. It was to turn a consistently ignored channel into something that actually worked while the founder focused on growing the business.

Results

Sales increased after Adverio took over. Laura reported immediate relief knowing campaigns were no longer being neglected. With PPC handled, she reinvested her time into product development and business operations. What had been a source of frustration became a dependable revenue channel.

Challenge

The leadership team at Sunbird Organics was spending more time wrestling with Amazon than running their business. Results were inconsistent, the learning curve was steep, and the trial-and-error approach was draining bandwidth without producing reliable growth. They knew they needed outside expertise but wanted a partner they could genuinely trust, not just another vendor.

Solution

Adverio was selected after a competitive evaluation of six agencies and consultants. The decision came down to three things: deep Amazon PPC experience in the natural supplements category, a track record with verifiable results, and communication that was clear and direct from day one. Adverio took ownership of the advertising strategy, rebuilt the campaign structure, and replaced inconsistent execution with a system that produced repeatable results.

Results

Key performance metrics increased 10X within four months. The founders recovered significant bandwidth and redirected it toward new product launches and brand expansion. Inconsistent, time-consuming execution gave way to a reliable growth system. PPC went from a drag on the business to the engine behind it.

Challenge

A 50% ACoS was the most visible problem, but the deeper issue was structural. Ad campaigns lacked agility around budgets, new ASINs were slow to scale, and the leadership team had no reliable system for launching products profitably. They needed a partner who could manage the day-to-day while they focused on where the business was going next.

Solution

Adverio took full ownership of PPC and marketplace management. ACoS was the first priority: campaigns were restructured with a profit-first approach, cutting spend waste while protecting and growing revenue. Alongside that, Adverio built a product launch framework that gave new ASINs a repeatable path to profitability. Budget management was handled daily, with spend aligned to performance guardrails rather than set-and-forget rules. Clear, proactive communication kept leadership informed without pulling them into execution.

Results

ACoS dropped from 50% to 35%, immediately improving margin. Sales doubled. New products continued to launch and scale successfully. Over 18 months into the engagement, the brand's Amazon operation runs without requiring founder involvement, freeing leadership to pursue international markets.

Challenge

Krimson Klover had grown through retail partners but never fully leveraged its e-commerce store. They wanted a partner with deep performance marketing expertise, strong analytics, and reliable execution. A key goal was unlocking the spring/summer line, historically the brand's weakest season.

Solution

Hunter built an integrated paid search and paid social program for Krimson Klover, starting with a full account audit and developing a channel strategy across Google and Meta to acquire new customers efficiently. A key focus was the spring/summer line, historically the brand's weakest season — Hunter's targeting and creative strategy turned it into a consistent growth driver, giving the brand true year-round exposure.

Results

From 2021 to 2024, Krimson Klover's gross sales grew 72%, driven by a 31x Google ROAS and a 14x blended MER in 2024 — the brand's strongest year on record.

Challenge

Fast revenue growth and rising ad costs were happening at the same time, which is a margin compression trap. TACoS at 16.8% on an accelerating revenue base means the dollar bleed widens every week. Buy Box gaps and stockouts were suppressing real conversion and creating false efficiency signals in the data. Prime Day was approaching, which had the potential to compound an already-inefficient base by 3 to 5x in a single week. And without a strong repeat-purchase base, every new dollar of revenue required buying a new customer, keeping TACoS structurally elevated.

Solution

Adverio installed governance before touching spend levels. Waste thresholds were reset immediately: underperforming search terms, targets, and product ads were pruned fast. Spend was constrained to segments that had already proven profitability. Buy Box gaps and inventory issues were escalated through account management so conversion constraints were removed before scaling resumed. Prime Day was handled with dayparting and real-time SOP resets rather than reactive budget increases. Subscribe & Save was expanded with coupon mechanics to build recurring revenue and reduce new-customer acquisition pressure. Only after the base was clean did Adverio layer in Sponsored Brands and Sponsored Display video to amplify proven winners.

Results

TACoS dropped from 16.8% to ~10% across four months. Sales grew +70% YoY. ACoS held below 30% throughout. Subscribe & Save reached approximately 20% of total sales, making the revenue base structurally stickier. Prime Day was absorbed without a margin spike. Every month showed TACoS compression alongside accelerating revenue growth.

Challenge

Pizza Guys were frustrated by stagnant paid social performance. Results plateaued, changes came slowly, and errors were frequent under their previous vendor. They needed a genuine partner to collaborate with their skilled in-house team and elevate their digital strategy.

Solution

We began our engagement by prioritizing direct collaboration. Organizing regular, in-person meetings to foster open communication, ensure cultural alignment, and build trust between both teams. This approach allowed us to identify operational nuances and unique goals across locations. Based on these insights, we led a comprehensive account restructure, designing clear budget tracking and transparent reporting processes for all stakeholders. By instituting structured workflows and aligning marketing strategy for each store, we significantly reduced error rates and accelerated the pace of campaign optimization. This hands-on process empowered better decision-making and ensured every marketing dollar was accounted for, driving stronger alignment and outcomes for Pizza Guys at both the corporate and franchise level.

Results

Within just a few months, Pizza Guys saw a substantial increase in engagement across all paid social platforms. A direct result of our tailored, data-driven approach. By customizing campaigns to address the unique needs of each store location, we unlocked new growth opportunities and enabled every franchise to track performance at a granular level. Our team developed and implemented personalized monthly reports for each franchise holder, ensuring that actionable insights were at their fingertips and that every marketing dollar was accounted for. These reports quickly became a cornerstone of decision-making, evolving in real time to incorporate franchisee feedback and emerging trends. With improved transparency and ongoing optimization, Pizza Guys confidently shifted from stagnant results to measurable, sustainable growth, empowering their internal team and franchisees with the clarity and control they needed to scale.

Challenge

With a strong U.K. customer base and products priced well above category norms — wallpaper at $300+ per roll — House of Hackney was ready to expand into the United States. They needed a digital agency with deep DTC roots, an understanding of the American luxury shopper, and the ability to translate European brand equity into U.S. revenue.

Solution

Tom Spinks, Head of Ecommerce, selected Hunter Digital to drive paid media strategy for House of Hackney's U.S. launch. Hunter deployed precision geo-targeting across New York, California, and Texas — representing 60% of U.S. traffic — across Google Search, Shopping, and Pinterest. Creative localization, leaning into the brand's Made in England heritage, drove a 140% lift in click-through rate.

Results

What began as a strong 90-day launch scaled into one of Hunter's highest-performing accounts, sustaining 20X ROAS across channels, a 4.95% conversion rate, and 717% year-over-year transaction growth. Data sourced across 3 time periods: Aug 2022 – Feb 2023.

Challenge

Daily sales had flatlined for five months at a low run-rate. Profitability was stagnant with no reinvestment capacity. All 128 SKUs were managed uniformly with no individualized profit governance. Traffic was concentrated entirely on Amazon with zero diversification. Leadership needed a system to break the ceiling, not incremental tweaks to the existing approach.

Solution

Adverio deployed the Profit Pulse Engine across four components. First, SKU-level profit optimization analyzed all 128 ASINs by margin, conversion rate, and competitive positioning, then allocated budget based on profit contribution data. Second, traffic was diversified beyond Amazon to include Walmart and additional acquisition channels. Third, profitability guardrails governed every campaign against margin targets so scaling never came at the expense of profit. Fourth, compounding optimization loops fed performance data back into the system monthly, creating quarter-over-quarter acceleration instead of static performance.

Results

Revenue grew 700% over 25 months. Profit grew 407% alongside the topline. The daily run-rate increased more than 8x from the plateau baseline. All 128 SKUs were individually governed for profitability. The brand expanded from Amazon-only to multi-channel with Walmart. Growth compounded quarter over quarter because the system was designed to improve, not just maintain.

Challenge

Color Factory had expanded from NYC to Houston and then Chicago on the strength of strong organic growth. In Spring 2023, ticket sales fell unexpectedly. With the CMO stepping down shortly after, the brand needed a new agency partner to stabilize paid media and take on a widening scope of work across channels.

Solution

The Hunter Paid Search team analyzed Color Factory's account and spotted areas of optimization that they expected to greatly improve results. The outcome exceeded all expectations and KPIs hit new highs. When Hunter was asked to manage Color Factory's Meta & TikTok campaigns, the team uncovered dozens of opportunities including improving ad content and UGC, refining audience targeting, and optimizing budgets across days, hours, location, and channel.

Results

Hunter delivered a 42% increase in ROAS, a 35% improvement in MER, and a 24% growth in conversion rate across Color Factory's paid media channels.

Challenge

Revenue had been sliding through the middle of the year, and by the time leadership set a recovery target, the bar was deliberately conservative: just get back to growth. Profitability was also weakening, which limited how aggressively the brand could reinvest. The pressure was to reverse a declining trend quickly without making the margin problem worse.

Solution

Adverio deployed a rapid recovery framework across Amazon and DSP simultaneously. The 12-SKU catalog was prioritized by impact, focusing optimization resources where they would move the needle fastest. Daily bid and budget adjustments kept efficiency tight as spend scaled. Profit-first controls ran throughout, so revenue growth was never chased at the expense of margin. The combination of DSP reach expansion and Amazon campaign optimization gave the brand both scale and discipline at the same time.

Results

Revenue rebounded 50% in four months, more than doubling the original +24% goal. Profit grew 32%, meaning margins improved as the brand scaled. Growth momentum was restored and positioned the brand for continued long-term scaling beyond the recovery window.

Challenge

IBKUL was looking to improve their company's sales and focus on finding high quality leads. To scale IBKUL Productions, they needed help from an established agency with an automated outreach system. Part of the problem stemmed back to audience segmentation.

Solution

Hunter built an integrated paid media program across Google and Meta, starting with a full account audit and product feed optimization. Hunter developed a channel strategy that balanced new customer acquisition with high-intent retargeting, continuously testing creative and audiences to maximize efficiency.

Results

Over six years, Hunter scaled IBKUL from a $1.2M to a $5.7M brand — a revenue growth of +$4.5M. The campaign delivered a 20x peak Google ROAS and a 15x blended MER in 2025, the brand's strongest year on record.

Challenge

Launching a new multifamily property comes with distinct challenges: zero brand awareness, a competitive rental market, and the need to generate qualified leads efficiently on a limited launch budget. While broad exposure was essential, success depended on attracting renters most likely to tour and convert—not just driving clicks.

Solution

By the end of nine months, our integrated campaign established Eastampton Place Apartments as a recognized, competitive brand, driving strong engagement, efficient cost per lead, and supporting leasing goals for ongoing momentum – they continue advertising successfully today!

Results

Strategic Brand Development: We created a full brand kit, website, and landing page that showcased Eastampton Place’s lifestyle, amenities, and local advantages, designed to resonate with target renters and elevate the community’s appeal. Data-Driven Paid Advertising: We ran coordinated Google Search, Display, and Meta campaigns to reach renters online—targeting high-intent searchers, building broad awareness, retargeting visitors, and reaching relevant audiences at scale. Email Marketing: Developed a nurturing email automation that guided prospects from interest to tour scheduling, achieving a 42.31% average open rate and 3.4% average click rate.

Challenge

The target audience consists of teens and their parents, which is difficult to set accurate targeting for due to the restrictions on targeting teenagers on most ad platforms.

Solution

Optimized conversion tracking with fully automated bidding. We tested a variety of conversion points to identify which one lead to optimal outcomes. Testing and iterating a constant rotation of High-Quality Ad assets. Retargeting high-intent users using a robust methodology.

Results

Lowered the cost per lead from the average $115 per lead to $32 per lead. Scaled the budget to 3x within the same timeframe with even better profitability than previously. Increased the number of leads from an average of 15 leads per week to 178 leads per week (+1186% increase).

Challenge

The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.

Solution

Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.

Results

246% ROAS Increase £216K+ Total revenue in 4 months £12 Final CPA

Challenge

Outdated bid strategies led to suboptimal campaign performance. Limited and imprecise keyword selection affected ad reach and relevancy. Inadequate conversion tracking hindered data-driven optimizations.

Solution

Overhauled bid strategies to align with best practices. Conducted thorough keyword research and expanded the portfolio. Implemented accurate conversion tracking combining on-site and offline actions. Fed data into machine learning models for bid strategy optimization.

Results

Achieved a 7.3x increase in monthly conversions (from 11 to 80). Reduced cost per conversion by 73% (from $192 to $50).

Challenge

The client had no other method of generating Leads for her business. The service could attract various profiles, but only some were a fit. This made properly tracking leads challenging, requiring an advanced system to track only the Marketing Qualified Leads. The client also learned how to operate their business effectively throughout the year, resulting in slower-than-typical revenue growth and ROI from the marketing efforts.

Solution

Launching strategically formulated campaigns to attract her ideal audience to a well-designed landing page. Integration of many CRO & sales optimization-focused software tools to contribute to the success of marketing efforts and overall post-click sales efficiency. Integration of Google Ads with call-tracking software, CRM, and the custom-programmed web form for fully accurate ROI tracking capabilities.

Results

Improved Lead Quality: Using an advanced system to track Marketing Qualified Leads (MQLs) improved the quality of leads, ensuring that only potential customers who were a good fit were pursued. Enhanced Revenue Growth: Despite initial slow growth, the client saw a steady increase in revenue. Monthly revenue grew from $50,700 in Q1 2023 to $240,000 in Q2 2024, representing a growth of approximately 373% in just 15 months. Higher Return on Investment (ROI): Integrating CRO and sales optimization tools, along with accurate ROI tracking through Google Ads, call-tracking software, CRM, and custom web forms, led to a better understanding of marketing performance and higher ROI. Increased Ad Spend and Efficiency: The successful ad campaigns led to increased ad spend, which was efficiently managed to maximize returns and contribute to the clinic's growth. For instance, in August 2023, the Customer Acquisition Cost (CAC) was $1,871.25, which decreased to $225.45 by June 2024, showing an 88% reduction in just 10 months. Reduced Sales Cycle Time: The average days to convert leads decreased over the months, showing notable improvements. From January 2024, with an average of 6 days to convert, to July 2024, with an average of 3 days to convert, representing a 50% reduction in conversion time.

Challenge

Stagnant revenue growth with monthly online revenue stuck at $28K-$30K. Lack of effective Meta Ads campaigns. Limited brand awareness in a competitive market. Underutilization of marketing channels like TikTok and Google Ads. Difficulties in acquiring new customers and converting them.

Solution

Initiated and managed new advertising campaigns on Meta, TikTok, and Google Ads to reach a broader audience. Utilized TripleWhale to track performance across all channels properly and employed advanced conversion models to analyze data from different angles for maximum effectiveness. Focused on strategies specifically aimed at acquiring new customers while retaining existing ones, such as advertising the “new drops” weekly.

Challenge

Stagnant revenue growth in the online store. Sales volume has decreased by 50% since COVID-19. ROAS is below expectations. Advertising summer goods is unfeasible due to low or nonexistent profitability.

Solution

Initiated and managed new shopping and search campaigns to reach a broader audience. Suggested and implemented campaigns targeting the United States, enabling our customers to start selling in the US for the first time. Enhanced their product feed using Data Feed Watch software to increase product relevance.

Results

In nine months, our ad campaigns increased our sales from Google Ads by 930%. The average monthly Google Ads revenue increased from $11,147 to $127,734, representing a growth of approximately 1046% over the 9 months. Total Google Ads sales revenue increased by 931%, with orders growing by 813%. The results were so satisfactory that they decided to keep the campaigns running and add summer goods as well. For the first time, they achieved an excellent ROAS for summer products, resulting in their best online revenue since COVID-19.

Challenge

Highly competitive niche; many companies, offering the same product for the same or even cheaper prices. We launched their entire eCommerce marketing initiative from scratch, with no conversion data or historical learnings. Newly launched business with a limited budget.

Solution

Focused on cheap Google Shopping Ads by optimizing our CPC bids and bid strategy settings. Optimized product listings started to rank better in the search results and via shopping ads. Implemented accurate conversion tracking with fully automated bidding; Launched remarketing campaigns. Utilized third party tracking software for enhanced accuracy.

Results

Business works with a 10% margin. The targeted ROAS was 1500%. We reached 3843% ROAS in 2 months.

Challenge

Client faced challenges finding an expert who had specialized expertise in running ads for clinics. Previous attempts at ad campaigns were never profitable for the clinic. They were previously unable to set up accurate conversion tracking to measure ROI with precision.

Solution

Rebuild all new ad campaigns using a tried and tested strategy that has provided profitable leads for previous clinic and Medspa businesses I have worked with. Integrated their client CRM tool with Google Ads to measure ROI accurately. Set up 100% accurate conversion tracking to feed the ads machine learning algorithm the data it needs to provide great results.

Results

73% Reduction in Cost Per Inquiry within 3 months. 3.87 times more leads with roughly the same monthly ad spend. Achieved a profitable ROI from the ad campaign within 3 months, which is now profitable every month ongoing.

Challenge

Client faced lead quality issues in Google Ads campaigns. Majority of conversions were spam or unrelated, wasting resources.

Solution

Implemented refined ad targeting and keywords to attract relevant traffic. Introduced advanced call tracking to identify qualified leads.

Results

Slight increase (about 2.5%) in cost per conversion. Significant improvement in lead quality. Approximately 80% of conversions became qualified leads.

Challenge

The client needed help in securing enough bookings for their indoor golf facility. There was an issue with ineffective budget allocation for locations needing more bookings.

Solution

Ad Campaign Optimization Updated campaign settings and targeting on Facebook and Google Ads to meet new machine learning standards. On Google Ads, switched keyword match types to broad match and tested automatic bidding strategies like TCPA and Max Conversions to find the optimal combination for peak results. On Facebook, changed targeting from audience-specific to broad, allowing the algorithm more freedom to learn and improve. Added exclusion lists to both Facebook and Google Ads to prevent advertising to repeat customers, redirecting the budget to new clients. Budget Allocation Implemented a shared budget spreadsheet to update budget allocation for each location monthly. Established bi-weekly communication with the client to share results and make informed decisions on budget allocation based on platform metrics and real-life business metrics.

Results

Since taking over ad management in January 2023, significant improvements have been observed: Cost Per Conversion Achieved a 26% decrease in cost per conversion year-over-year. Sales Volume Bookings increased by 68% in 2024 compared to 2023. Efficiency Achieved this growth with a 31% increase in overall ad spend. Seasonal Trends: Recognized seasonal trends, with Q1 and Q4 performing best due to colder weather driving demand for indoor golf. Business Expansion: Lower cost per conversion and increased bookings allowed the client to expand their business, opening a new location in Oakville, GTA.

Challenge

For affiliate resale of leads, we run campaigns to generate and sell leads to lead distribution networks. This required acquiring leads at less than the lead payout price: $50 payout per lead for roofing leads. $60 payout per lead for window replacement leads. $45 payout per lead for bathroom renovation leads. These are competitive spaces and generating inquiries at this price is very difficult, often requiring hundreds of A/B tests to find which settings, ads, locations, landing pages, and strategies, lead to profitability. The affiliate lead-selling industry has strict regulations around the ad copy, audio, and imagery in the ads used to generate leads for resale.

Solution

Creative Mastery To catch the ideal customer's attention and improve conversion rates, we tested a very wide array of ad variations at all times, constantly developing new images, videos, and ad copy. A rigorous ideation process & study of top-performing competitor ads to identify key themes that generate high ROI from ad spend. Constant refinement and interaction of ad assets and ad copy allowed us to improve performance ongoing, over time. Ad Campaign Strategy To test such a large number of creative assets across a wide array of US states, we were forced to develop a unique campaign structure that allowed testing and scaling to be segmented, allowing us to push ads identified to be good with more stability.

Challenge

The boutique faced stagnant sales while relying on word-of-mouth, print advertising, and a limited Google Ads presence. Competing against larger retailers, they struggled to effectively reach their local audience, showcase their diverse product offerings, and adapt to seasonal demand fluctuations.

Solution

We implemented a comprehensive digital strategy that included: A full website redesign with responsive, SEO-optimized structure to improve user experience and engagement An aggressive, highly targeted Google Ads campaign focused on niche audiences and specific product categories Flexible budget allocation to capitalize on peak seasons like prom and wedding periods Ongoing, rapid content updates to align with inventory and promotions Facebook advertising to boost local awareness, promote events, and drive in-store traffic This approach allowed for agility, better targeting, and stronger alignment with customer intent.

Results

Sales doubled year-over-year in May and more than doubled in early June Significant revenue growth after years of stagnation Increased website engagement through improved design and user experience Stronger local visibility and foot traffic driven by digital campaigns Proven ROI from optimized Google Ads and seasonal campaign adjustments

Challenge

The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.

Solution

Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.

Results

Results in 1 year 1. From $44.78 to $36.56 cost per conversion 2. 3,900 conversions 3. $143K Total spend

Challenge

Historically, inventive products relied heavily on expensive TV advertising to generate awareness and sales. However, rising Facebook ad costs, increased competition in the growing cooking product market, and the need to reach more qualified buyers at a lower cost created a challenge to maintain profitability and scale effectively.

Solution

We implemented a Facebook-first video advertising strategy, focusing on high-performing creatives and precise audience targeting to reach likely buyers. By continuously optimizing ad creatives, scaling budgets up to $20K/day, and leveraging Facebook’s viral sharing capabilities, we maximized reach while maintaining efficient conversion costs. Ongoing adjustments to creative and targeting helped combat ad fatigue and market saturation.

Results

109 million impressions generated through Facebook video ads Over $4 million in total sales Hundreds of daily sales at peak performance Strong, sustained ROAS even at high daily spend levels Expanded reach beyond traditional TV demographics to more qualified, high-intent audiences

Challenge

Despite offering premium, amenity-rich communities, their reliance on print advertising limited visibility among today’s digital-first apartment hunters. As print declined, they needed a more effective way to reach a younger, online audience while remaining competitive in the crowded multifamily housing market.

Solution

We shifted budget from print to a full-scale digital strategy, including: Advanced Google Ads campaigns to increase visibility and reduce cost per lead Optimization of Internet Listing Service (ILS) rankings A complete website rebuild on WordPress with responsive, mobile-first design and SEO optimization Development of landing pages highlighting amenities and features Establishment of a social media presence to engage current residents and attract prospects This cohesive approach ensured their luxury brand was accurately represented across all digital touchpoints.

Results

6% increase in occupancy within the first year Lower cost per lead through more efficient ad spend and reduced management fees Stronger visibility among digital-first renters Scalable marketing framework replicated across multiple communities Enhanced brand perception aligned with their luxury positioning